"When Leica meets FIJI Water, the combination introduces a new concept of quality life style. When photographer shoot on-site, having an excellent camera like Leica M8.2 is not enough, staying hydrated is also an essence. Hydration not only influences the photographer's body and mind, but it also plays an important part in the outcome of the photograph. When dehydrated, the skin of the model would be dry and coarse, and fail to contribute to the photograph. At this moment, if there were a bottle of FIJI Water at hand, with its high profile of minerals, the dehydration problem would be solved in no time. FIJI Water has a high profile of silica, hence the soft, smooth taste, letting you stay hydrated throughout the photo shoot."
What? Is this Leica's new marketing strategy? Wow, I am sure they will sell a lot of cameras that way...
Via Taiwannews
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4 Comments
Let me tell you what happened when fiji water met my m8… it wasn’t fun or cheap.
Yes, those two should not mix together, even for an ad
Interesting, we’ll see, but the link above suggests that Leica has encountered a lot of problems when trying to develop its business.
I think they still have some serious problems to deal with – I hope they will overcome them.