Leica store in store to be opened in West Palm Beach (updated)

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Update: The upcoming Leica store in West Palm Beach is not own by Leica but by the Palm Beach Photographic Centre. Similar shops already exist in NYC (Photo Village) and in Monterey (Camera West). Here is the official press release for more details.

Leica already did open a store in Moscow and another one is scheduled to be opened in London. The first Leica store in the US will be located in West Palm Beach, Florida. I had the opportunity to visit the location and here is my report.

The new Leica store will be part of the new Palm Beach Photographic Centre (http://www.workshop.org), located on the trendy Clematis street in downtown West Palm Beach. The Centre is just over 26,000 net sq. ft. of classrooms, museum, studio, store and administration and occupies two stories of a brand new building (still under construction). The emphasis will on digital photography and there are no plans for a dark room. The general photography store (http://proshopforphotographers.com) is going to be 3,000 sq. ft., which will include the Leica Store in Store (SIS). The opening is expected to be in approximately 6 weeks. My understanding is that Leica is planing to open more stores in the US and across the world. This seems to be the latest marketing trend to promote a brand - even Microsoft decided to open their own stores after the success of Apple. Are we going back to the good old "brick and mortar" solution?

Here is the rendering of the new Leica SIS in West Palm Beach. The custom made furniture is currently in transit and should be installed in the ProShop either the first or second week of October.

leica-store-sis-concept-drawing

Image courtesy of Palm Beach Photographic Centre

One of the entrances: 415 Clematis Street, West Palm Beach, Florida, US

One of the entrances: 415 Clematis Street, West Palm Beach, Florida, US

The future location of the Leica Store in Store (SIS)

The future location of the Leica Store in Store (SIS)

The future photo studio on the second floor

The future photo studio on the second floor

One of the classrooms

One of the classrooms

Special thanks to Art NeJame from the Palm Beach Photographic Centre who gave me grand tour. I will have another report once the store gets close to completion.

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  • Brook

    You have got to be kidding me. They say they want and understand the pro market and their first store is in west palm beach? Because West Palm Beach is where the majority of pros are, not LA, NY, Chicago, SF, Boston? Hell, why not green Bay? Nice knowing you Leica, may the S2 sink you because you don’t have a clue what a pro is, wants or needs.

  • NikoDoby

    Ah you lucky dog you admin. Your going to be there for the grand opening aren’t you? I can help you review the S2 if you’d like. Just let me know where to pick it up :)

    Brook I think they chose West Palm beach because that’s where all the hot girls go to tan. The scenery is a great place to try out all those cameras :)

  • bk

    this is close enough to me in Miami. In reality its a GOOD decision but Orlando or Miami would be better. The amount of European Tourists (UK etc) who come to spend $$ here is incredible! I think the store in WPB will be a HIT. Plus there are loads of Leica shooters in south florida.
    Not great news for Dale though, However i suspect most of us will browse there and buy at Dale ;)

  • LR admin

    Nikodoby: me, the rumor guy? No, I am not, unless the invitation got lost… but I will go check the store one more time and the S2 once they get it.

  • http://www.David-Page-Photography.com David Page

    Lighten up ! The Palm Beach workshop location is just the first. There WILL be many more. This location was chosen because the space was ready for it, they have a strong history of selling and demoing high end cameras, many top photographers teach there and tons of students pass through. Besides the people who can afford to live in Palm Beach probably own more high end cameras than are sold to the top pros. It is amazing that the internet digs up the nay-sayers and complainers

  • Natalia

    how can i get an invitation to the grand openning ??? i would love to go !!

    • LR admin

      I will get some more information about the official opening. Stay tuned. Maybe we can gather outside the store and hold signs :)

  • NikoDoby

    I’m pretty sure you have to have at least a six figure income and a great sense of style and it helps if you know Seal or Heidi Klum too.

  • NikoDoby

    Or we could just show our Leica tattoos and get free admission :)

    Hey admin you made PDNonline, but they claim this isn’t the first Leica store-in-store in the US?

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