Amateur Photographer interviewed Leica’s S-System product manager Stephan Schulz who said:
“‘There is a lot of potential. On the one side, the autofocus technology we have developed, and on the other the digital image processing technology… The processor could also be used in cameras below this [S2] line. We can use all the firmware and image processing development for this camera for all coming products.”
BJP reported that up to 200 S2 units will be available next month.
Leica S2 is currently available for pre-order from Amazon: $22995 + free shipping!
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This is not news at all. Leica said the exact same thing more than a year ago when it launched the S2:
‘This is a long-term investment for Leica,’ says Stefan Daniel, one of Leica’s senion product managers. ‘We take this very seriously. The S2 is the new flagship in our portfolio and will become the technology platform for all future Leica products. We want to have the best professional camera system and set new standards, as well as reach new customer groups.
‘We saw an opportunity,’ he continues. ‘There was a very small window to get into the [high-end] DSLR market. We are first going to focus on the pro market before dropping the technology to other lower-priced DSLRs. Eventually we will launch models for amateurs and other pros. We’ve developed a technology platform and we will split it to the other systems. This is the logical step. This is a pro camera, but of course we will have something for everyone else. This is the commercialisation of what photographers are and have been looking for’.
http://www.bjp-online.com/public/showPage.html?page=816234