Leica M7 Xinhai Revolution limited edition launched in China

Leica Camera launched a new Leica M7 Xinhai Revolution limited edition in China:

"On 10 October, Leica launched in China a limited edition M7 to commemorate the 100th anniversary of the Xinhai Revolution.

Distinguished guests were invited to witness the launch of this camera in the ex-residence of Song Ching Ling.

Clad in green leather, this edition is limited to 101 pieces. The top plate is also inscribed with the words "天下为公。孙文", and over at the back has the words "辛亥革命一百周年纪念,1911-2011”. A matching 50mm f/1.4 Summilux lens comes with the camera.

Following this limited edition M7, Leica also intends to produce similar ones for the M9, X1 and D-Lux 5."

Via Leica Camera

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  • zd

    wow… I bet the ones who buy those cameras won’t be interested enough in photography to actually take it out of the box. They are too busy with their daily business to load a roll of film. BTW, has anyone seen any special edition Leicas shooting. I saw quite a few black Leica M9s today in Toronto.

    • http://www.4togadget.com/ HotDuckZ

      But you just a rude man with keyboard. :)

      • zd

        I am the proud owner of a Leica M6 TTL and have been thinking about the M9 for a long time. Scanning film is becoming more time consuming than the digital workflow.

  • http://www.istockphoto.com/huntedduck David

    At least it isn’t red and gold this a pic of Chairman Mao, this time.

  • Nobody Special

    For all the Leica users out there that actually record images, film or digital, and for all the requests and wants there are and that are posted; just who in the wide, wide world of Leica has been asking for more limited editions???????

    Leica has said they are going to be able to increase production with the opening/completion of the new facilities at Wetzlar late next year or 2013 – but one has to wonder what exactly they will be increasing production on? M lenses and a relative hand-full of S product probably – and X – and another ‘promised’ camera to be announced at 2012 Photokina. Maybe they will be opening a new marketing academy – ‘The strange world of marketing according to Leica.’….and have a special edition to commemorate it.

    • pooh

      In the film era Leica could hold onto a single product (like the M6) with minor improvement for like 20 years. Now everyone ask them to introduce new (digital) products – only 3 years between the last two Ms, and some are already whining for a M10.

      They just couldn’t keep the pace up, and they need to release something. So they choose to capitalize on the brand. Knowing that you and me wont’ be buying these, and this practice keeps the company going – isn’t that enough?

  • http://www.flickr.com/photos/aminsf/ AM*shoots*SF

    Awesome. Love it. Keep ‘em coming!

  • Dave

    I’m waiting for the Cultural Revolution commemorative edition.

  • Woodman

    Does this mean the Commemorative Pol Pot Edition, limited to 1,386,734 units, has been delayed AGAIN? Damn it!

  • Sahaja

    The 1911 Xinhai Revolution was the revolution that led to the establishment in 1912 of the Republican Government of the Chinese Nationalist Party’s Sun Yat-sen.

    I suspect this camera may be more popular in the Republic of China (Taiwan) than in the Peoples Republic of China (Mainland China).

    We may have to wait till 2030 for a model commemorating the centenary of the establishment by the Red Army of the Chinese Soviet Republic in Jiangxi; 2034 for a model commemorating the centennial of the Long March; and till 2049 for one commemorating the 100th anniversary of Mao Zedong proclaiming the establishment of the People’s Republic of China in Tiananmen Square.

    -S

  • Stephen B

    Like the green though. Nice.

  • Jonathan

    I love the green and calligraphy, and why not commemorate an event Chinese around the world celebrate? I think the 101 limited edition cameras don’t seem to be enough. I bet they’re all sold-out… To all you haters, get a real. If Leica doesn’t sell, we all lose, especially if you have an interest in film cameras. Besides, I don’t know why you want to impose your values on China or even other people, which is another form of despicable imperialism. They haven’t imposed their values on you, which maybe they could due to economic strength, so be thankful.

    • http://www.istockphoto.com/huntedduck David

      Well, as Chinese myself, I find the calligraphy to be pretty notorious; there is nothing impressive about it at all. It looks like a 6th grader writing. There is no strength or conviction in any of the strokes.

      The revolution itself, which ended the last dynasty of China, is indeed significant, and there is nothing wrong with commemorating that event. I also have no problems with special edition Leica camera (all the titanium editions are great, and I really like the Hermes edition). My issue in this instance is that this particular camera is just ugly, IMHO. And, like any ugly products, it dilutes the Leica brand which, lets admit it, holds value as much for design as it does for optical quality.

      • Nobody Special

        I don’t see how any special edition helps the brand in the market because they don’t reach the users – they are bought by collectors or by people who have a lot of disposal cash. They are not ‘seen’ by consumers and I really could care less about Chinese history (or an interpretation of Chinese history) being brought forth by a camera company. Maybe Leica is trying to attract Asian money but a new camera would probably bring in more cash.

        • http://www.istockphoto.com/huntedduck David

          Special editions, when done right, does help brand recognition. It’s no different than the concepts cars that car companies introduce, or the ultra expensive signature jewelry pieces that Tiffany designs (despite most of it’s sales coming from much lower-priced items). Admittedly, this is not something that camera companies tend to do as much, but Leica is as much of a design company as it is a camera company. I have no problem with creating collectible pieces in principle. I agree new cameras (at a reasonable pace of introduction) is of course a good thing, as opposed to wasting time resurrect the old R solution.

          • Nobody Special

            Leica Camera is not a ‘design company’ outside of lens design that is. Great optics they are too – absolutely first rate.

            The M is 90% unchanged since 1954. The R system was never allowed to evolveand held back (as the M is not) and while Leica did design the S2 I wouldn’t say that it is a ground-breaking design as it’s still is just a pumped-up DSLR. New for Leica, but not a new idea per say. The issue with the R as I see it is a loose argument for Leica – it’s hard to imagine that the S is a better idea. I just have a really hard time accepting Leicas’ strange directional/product/design/marketing philosophy.

            This is their pattern over the years, and it’s absolutely and successfully proven by other companies that new ideas work – and a new camera with new tech doesn’t have to be complicated in use either. Designs i.e., different colors on an M, aren’t designs in my world – they are cosmetic exercises.

  • M!

    what Leica is trying to do is to have more press coverage.
    you will be surprised how many chinese people wants a leica.
    anything that is expensive and limited edition is desirable in china.

    leica is just satisfying the consumers there.

    too bad they don’t listen to the rest of the owners / users in making their products forward.

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