LFI magazine promises new products coverage in their next issue

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In the German version of the LFI magazine from November 2011 there is an interesting text in the "preview" section on page 74:

"Die Gerüchteverdichtensich, dass es bald NeuheitenvonLeica in unterschiedlichenProduktkategoriengebenwird. Wirberichten in dernächstenAusgabeundwarten, wennmöglich, mitersten Tests auf."

which basically means that LFI will probably publish some tests of a new Leica product in their next issue expected in December 2011.

My guess is that this will be the previously rumored Leica 50mm f/2.0 Summicron-M ASPH lens.

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  • http://www.imagepro.dk Soeren Engelbrecht

    Here’s the text again with proper spaces:

    Die Gerüchte verdichten sich, dass es bald Neuheiten von Leica in unterschiedlichen Produktkategorien geben wird. Wir berichten in der nächsten Ausgabe und warten, wenn möglich, mit ersten Tests auf

    And a translation:

    Rumours are that there will soon be news from leica in various product categories. We shall let you know in the next issue and – if possible – bring you test reports

    So I read this as a confirmation that there will be more than one product announcement soon.

    • Nobody Special

      We must remember that LFI comment could also include the Leica Sport Optic line as well as a lens test, etc., in other words it could be anything, though not likely a new camera.

      With Blackstones’ involvement – whatever it might be or mean for the future – and with Kaufmann/Leica leaning towards owning being more involved with LFI we will probably be seeing more of an up-swing in this type of ‘news’ e.g. more direct PR news.

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