Interview with Dr. Andreas Kaufman

A new interview with Dr. Andreas Kaufman, shot in the Leica factory in Solms.

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  • Howie

    Kaufmann should be embarrassed that he let some rank amateur wannabe oncamera interviewer try and pull this off. The camera work was even worse. I’m sure Overgaard wanted a docu-style look but Overgaard wouldn’t know the first thing about how to achieve said look.

    €20 Kaufmann regrets ever signing up for this.

  • Tata Steva

    This lady should stick with what ever she is good at. Being a host on screen is NOT one of those. I stopped watching at 2″… And the doctor? I don’t blame him: it was a red dress…

  • Tata Steva

    This lady should stick with what ever she is good at. Being a host on screen is NOT one of those. I stopped watching at 2″… And the doctor? I don’t blame him: it was a red dress…

  • Tata Steva

    To the video producer of this “thing”: be careful on how your subject is “on camera”, how his hands are for example ( Doctor was “holding” that lens between his legs like…) Ah, you get the point!

    • mark o’connell

      The producer doesn’t get that because the producer isn’t really a producer. He’s just a Leica fanboy with dubious talent.

  • Tata Steva

    To the video producer of this “thing”: be careful on how your subject is “on camera”, how his hands are for example ( Doctor was “holding” that lens between his legs like…) Ah, you get the point!

    • mark o’connell

      The producer doesn’t get that because the producer isn’t really a producer. He’s just a Leica fanboy with dubious talent.

  • Mark O’Connell

    Because Leica is only concerned with page views they allow faux-news-style interviews with people like Overgaard. Outside of Leica and the Church of Scientology no one knows Overgaard. More importantly, no one cares.

    Does Leica marketing understand how bad it looks to be interviewed by Scientologists?

    • http://leicarumors.com/ Leica Rumors

      Religion has nothing to do with this post – let’s keep it civil please.

      • http://twitter.com/antodechav Anto de Chav

        Is scientology a religion??

  • Mark O’Connell

    Because Leica is only concerned with page views they allow faux-news-style interviews with people like Overgaard. Outside of Leica and the Church of Scientology no one knows Overgaard. More importantly, no one cares.

    Does Leica marketing understand how bad it looks to be interviewed by Scientologists?

    • http://leicarumors.com/ Leica Rumors

      Religion has nothing to do with this post – let’s keep it civil please.

  • Nobody Special

    It’s a camera for artists or those who want to be artists and pros…. Well, for the prices of them now, I’m guessing they only artists/wannabe’s will be buying used.
    As to the interview, ‘fluff-piece’ comes to mind – basically useless – at least from a marketing standpoint. Well, it’s nice to know he didn’t have a Leica camera until 2003. I wonder if that fact has hampered his understanding of the brand from a user standpoint? Oh well.

  • Nobody Special

    It’s a camera for artists or those who want to be artists and pros…. Well, for the prices of them now, I’m guessing they only artists/wannabe’s will be buying used.
    As to the interview, ‘fluff-piece’ comes to mind – basically useless – at least from a marketing standpoint. Well, it’s nice to know he didn’t have a Leica camera until 2003. I wonder if that fact has hampered his understanding of the brand from a user standpoint? Oh well.

  • Carlos Echenique

    She reminds me of Effie Trinket from The Hunger Games (the over-made up woman who escorts the tributes). Useless fluff.

  • andy

    I have never seen kaufman so animated during an interview! There was some minor flirtation from both sides, and did you see where kaufman was unconsciously holding his camera?!

  • garyabq

    Forget her… he’s holding a “prototype” monochrom. Is it in the new M?

  • Miguelec

    I am very dissapointed with Mr Overgaard actually. I subscribed for his on line photo course and that was a big cheat. I paid 500 usd and got nothing. He told me that he would refund me and, after chasing him for over 8 months i got nothing. Pity such a great photographer is behaving this way. Very dissappointing.

  • Miguelec

    I am very dissapointed with Mr Overgaard actually. I subscribed for his on line photo course and that was a big cheat. I paid 500 usd and got nothing. He told me that he would refund me and, after chasing him for over 8 months i got nothing. Pity such a great photographer is behaving this way. Very dissappointing.

    • twil

      Actually I had a very similar experience with Mr. Overgaard when I signed up for his email based intro course. He dropped the ball after the first lesson and never responded again despite multiple mails trying to either continue with the “course” or at least get a refund. I do agree that it is a pity such a good photographer behaves this way with innocent people who are trying to gain from his experience.
      This video interview is a disappointment and really should be removed.

  • http://www.facebook.com/richard.j.greenstone Richard J. Greenstone

    Useless interview. Leica’s PR people should have screened her work and denied her the interview.

    • Movie Critic

      Richard, you are way too kind in your assessment. Leica should pull this immediately, if not sooner.

  • http://www.facebook.com/richard.j.greenstone Richard J. Greenstone

    Useless interview. Leica’s PR people should have screened her work and denied her the interview.

  • joe

    oh god, leica come on and get rid of overgaard, this is so sad for leica!

  • Movie Critic

    Leica should have this video clip pulled immediately. First, Dr. Kaufman’s hand placement and continual fondling the camera lens and pointing the lens at the video camera only leads one to think he might suffer from Leica lens envy. Second, the interviewer was laughable and she clearly never set foot in front of a camera in her life. Nor should she be allowed again. Last, Mr. Overgaard is obviously an amateur videographer and producer. Leica needs to give him the heave ho. If Leica PR department had anything to do with approving this clip or if the good Dr Kaufman saw the product, he should have them all shot at sunrise or if that is not PC, fire them.

  • Movie Critic

    Leica should have this video clip pulled immediately. First, Dr. Kaufman’s hand placement and continual fondling the camera lens and pointing the lens at the video camera only leads one to think he might suffer from Leica lens envy. Second, the interviewer was laughable and she clearly never set foot in front of a camera in her life. Nor should she be allowed again. Last, Mr. Overgaard is obviously an amateur videographer and producer. Leica needs to give him the heave ho. If Leica PR department had anything to do with approving this clip or if the good Dr Kaufman saw the product, he should have them all shot at sunrise or if that is not PC, fire them.

  • Nobody Special

    I commented the other day that if Leica wants to REALLY market their products to pro’s and such, they should look at Sony’s Nex-6 ‘Into Alaska’ video with still captures; I try and be nice about Leica now-a-days, even though it’s obvious they can’t market their way out of a paper bag. The Sony video is well done, and the guys using the equipment are actually USING the camera in the piece.
    Enough of Kaufmann already – he is what is – a very wealthy man who never even had a Leica in his hands until 2003. Even if well intended, he doesn’t seem to know how to go about marketing the product of the company he controls. That’s pretty amazing when you get down to it. They really want to gain a ‘bigger’ share of the market? Well, anything’s possible, but to what end, and to what purpose? All the best – but I have to admit it’s hard to see where they’re going.

    • lefse

      The Alaska thing Sony made was nice. And the camera seems like fun too. I would certainly get one, rather than complain about Leica M’s missing autofocus and upscale prices. There are tons of great cameras from other brands out there too.

      I understand that the owner of Leica is rich. What I don’t understand is why this is of such a concern (or shock) to some people when evaluating the cameras? Rex Tillerson’s net worth is not something I think about when refueling at a gas station.

      As a matter of fact: Reasonable people wouldn’t spend time reading about upcoming Leica products at all – if they found other brands to be superior.

      • Nobody Special

        As to Kuafmann being rich, he has, in other interviews said he had never run a business before. Yes, he was born onto wealth, that is not a bad thing – the point is that he hasn’t run a business before he purchased Leica…not necessarily a bad thing either. The evaluation of the equipment; Leica basically showed it’s working prototype AF in the mid 70′s and would abandon it.
        They do have AF now, in the S system, which as nice as it is, is a minor player for them. But, the M, with what is now, a rangefinder mechanism stuck on top of an electonics package is extremely high priced for the functions it provides. is that worth the cash? That’s is and always be debatable – I tend to think it’s not worth the price new.
        The glass is excellent and it is the only thing that keeps the M alive, not it’s features. The many points here are deserved, but Kaufmann has, through his inexperience, raised more than a few justifiable questions about Leica – which is something Leica has done for years and years. Marketing being one of them. His company, his choice, it’s still a bit like ‘bizarro-world’ to me.

        • lefse

          I’m sure Leica appreciate your concern.

          But remember that Leica was almost bankrupt in 2006, when Kaufmann bought the company.
          It has since then at least doubled its value, brought two new camera series to the market and multiple new lenses and accessories for different models. He can’t be completely incomeptent, even though this interview is a bit ridiculous?

          Sales are low compared to the golden age of rangefinder cameras – but profits are at an all time high.
          They even had to build a new state of the art factory to meet demand.

          You might very well find this bizarre. And marketing a digital B&W-only camera in 2012, certainly is.

          I however, find it great that not every company is the same. If you want amazing features and great glass – just buy a Canon/Nikon/Sony. They’re all awesome.

          But if you want something special and/or different; isn’t it nice that Leica, Hasselblad and Alpa offer alternatives?

          All the best,

          Lefse

          • Nobody Special

            I think he gets a bit too much credit for what has transpired. The factory will open this November. I have used all the cameras, and owned, that you mention, except Alpa. I’ll say this, regardless of the really, really bad, stuck in the mud decisions Leica made since 1980-ish the best thing, the best thing that remains is the glass. But the M bodies are not made as well as they were in the past; they are digital and today that’s generally a good thing. The higher prices have helped the bottom line.

        • lefse

          I’m sure Leica appreciate your concern.

          But remember that Leica was almost bankrupt in 2006, when Kaufmann bought the company.
          It has since then at least doubled its value, brought two new camera series to the market and multiple new lenses and accessories for different models. He can’t be completely incomeptent, even though this interview is a bit ridiculous?

          Sales are low compared to the golden age of rangefinder cameras – but profits are at an all time high.
          They even had to build a new state of the art factory to meet demand.

          You might very well find this bizarre. And marketing a digital B&W-only camera in 2012, certainly is.

          I however, find it great that not every company is the same. If you want amazing features and great glass – just buy a Canon/Nikon/Sony. They’re all awesome.

          But if you want something special and/or different; isn’t it nice that Leica, Hasselblad and Alpa offer alternatives?

          All the best,

          Lefse

    • lefse

      The Alaska thing Sony made was nice. And the camera seems like fun too. I would certainly get one, rather than complain about Leica M’s missing autofocus and upscale prices. There are tons of great cameras from other brands out there too.

      I understand that the owner of Leica is rich. What I don’t understand is why this is of such a concern (or shock) to some people when evaluating the cameras? Rex Tillerson’s net worth is not something I think about when refueling at a gas station.

      As a matter of fact: Reasonable people wouldn’t spend time reading about upcoming Leica products at all – if they found other brands to be superior.

  • Jj

    “Oooh”, “ar”, “wow”.

    You can tell the interviewer doesn’t have a clue or even an interest in what Kafmann says.

    Pretty pointless interview IMO.

  • NRA Advocate

    Just another actress/singer/model who hasn’t gotten her “big break” (and probably never will) and has turned to the Internet to try and scare up some faux fame using every technique she can think of.

    Look at those awful photos Leica’s been using to promote the new ‘M’. They clearly have no clue how to market themselves properly, but then they really haven’t since the late 1960s, when the Japanese camera companies began to spank them badly in sales.

    By the 1970s, they fell badly behind as the Japanese embraced electronic control systems (the future). Leica, meanwhile, sucked at electronic innovation and finally turned to Minolta (now Panasonic) to help them.

    Then, by the last decade of the 20th century they turned up their noses at digital, a move that almost led them to bankruptcy in 2004.

    This is a company philosophically stuck in the 1950s. If they want a bigger share of the market, then they better get into the 21st century. Otherwise, they will remain a boutique manufacturer of photographic ‘jewelry’. Nothing wrong with that, per se ― it’s working for them at the moment ― but it won’t gain them a bigger share of the market.

    • Nobody Special

      NRA, I agree completely and well said. Having used the equipment since the late 60′s, and rejecting a job offer from Leica USA in the late 70′s; because of exactly what you said – it was obvious they were lost. Not Leica USA, but Leica Germany.
      It was just a shame as they let go of AF – and that decision really had them hanging from a cliff for years – and they didn’t have to only have AF, they still could have decided to have manual focus too. So many chances, so many stuck in the mud decisions, as you say, since the 50′s.
      I really believe that Kaufmann doesn’t understand, or maybe he just won’t listen, or insists on doing things his way, but it comes across a bit like ‘bizarro-world’.

    • Nobody Special

      NRA, I agree completely and well said. Having used the equipment since the late 60′s, and rejecting a job offer from Leica USA in the late 70′s; because of exactly what you said – it was obvious they were lost. Not Leica USA, but Leica Germany.
      It was just a shame as they let go of AF – and that decision really had them hanging from a cliff for years – and they didn’t have to only have AF, they still could have decided to have manual focus too. So many chances, so many stuck in the mud decisions, as you say, since the 50′s.
      I really believe that Kaufmann doesn’t understand, or maybe he just won’t listen, or insists on doing things his way, but it comes across a bit like ‘bizarro-world’.

    • Daryl

      Leica is not a Japanese company and it is not Nikon, Canon or Sony. These companies are after market share, they march to a different drummer and their camera and lens lineup look like clones. Leica is not a clone company, it is German, it is unique and as such produces a product that fills a niche. In addition they make optics like nobody else, often times head and shoulders above the Japanese in 1/2 the size and mechanically superior because this is what they want to produce. German companies don’t produce Japanese products but Japanese companies love to emulate German products. So why are we comparing Leica to _______(fill in the blank). In addition there are many many former Japanese camera manufacturers, remember Minolta, Yashica, Contax, Konica. The reason Leica still exists is that they produce a very good product, they are practically the last man standing in a once dominant German camera industry. What I find most interesting is the criticism of a very successful company, in both products and financials, by people who don’t have a clue about business and all it’s intricacies. One just needs to look at all the behemoths that fell recently during the last recession to realize the difficulties that could arise overnight.

      • NRA Advocate

        Foolish rebuttal. You talk about “business and financials” whilst glossing over Leica’s own flirtation with bankruptcy nine years ago – a situation predicated on their unwillingness to embrace contemporary technology.

        As to Minolta and Konica being gone, they merged, and were then absorbed by Sony. They’re not gone, they just folded into a larger conglomerate.

        As to the Japanese emulating German technology, it seems you, too, are still stuck in the 1950s. Since the late ’60s the Japanese have been the innovation DOMINATORS in the photographic industry, not the followers. The Japanese have led the industry in technology now for the past 45 years.

        Yes, Leica lenses are sometimes better than their Japanese equivalents, but that is by no means always the case. I can think of several pro-caliber lenses from Nikon and Canon that easily match or best the top glass from Leica.

        • Daryl

          Your points are almost valid, you should learn more about business and the photo industry in particular. Criticism is easy, the web is full of this, anyone can be a critic armed with a little knowledge. Re: the lenses, not in the range of 18mm – 135mm, not Zeiss, not Nikon, not Canon. Sigma just smoked Nikon and Canon with a new 35/1.4, absolutely crushed them, sorry but Nikon, Canon produce a lens to a price point, not for the quality that Leica is known for. My point is that Leica is different, try not to compare them to companies that don’t have the same goal or mindset. If you compare them to anyone, it would be the likes of Hasselblad, and they have very little production left in Europe, having partnered with Fuji the pros are not enamored with their latest iterations. I could go on but you get my point, as foolish as it might be.

          • Nobody Special

            Hey Daryl, as an aside to your comment, I saw a set of images from the Canon 35/1.4 L, and I posted before that I really like the way the images look. My first thought was that they were taken with my old favorite, the Leica R 35/2 Summicron. So, as I also mentioned recently, lenses can be purchased for the ‘look’ they give, mecanical quality’s aside, that can apply to any brand. My old job in a College PhotoProduction Department, I had a boss who said that certain Nikon glass was better than the Leica equivalent – he showed me BIG prints – he was correct – I was a bit humbled as I had always thought that no one made glass as good as Leica. It does happen.

    • Daryl

      Leica is not a Japanese company and it is not Nikon, Canon or Sony. These companies are after market share, they march to a different drummer and their camera and lens lineup look like clones. Leica is not a clone company, it is German, it is unique and as such produces a product that fills a niche. In addition they make optics like nobody else, often times head and shoulders above the Japanese in 1/2 the size and mechanically superior because this is what they want to produce. German companies don’t produce Japanese products but Japanese companies love to emulate German products. So why are we comparing Leica to _______(fill in the blank). In addition there are many many former Japanese camera manufacturers, remember Minolta, Yashica, Contax, Konica. The reason Leica still exists is that they produce a very good product, they are practically the last man standing in a once dominant German camera industry. What I find most interesting is the criticism of a very successful company, in both products and financials, by people who don’t have a clue about business and all it’s intricacies. One just needs to look at all the behemoths that fell recently during the last recession to realize the difficulties that could arise overnight.

      • NRA Advocate

        Foolish rebuttal. You talk about “business and financials” whilst glossing over Leica’s own flirtation with bankruptcy nine years ago – a situation predicated on their unwillingness to embrace contemporary technology.

        As to Minolta and Konica being gone, they merged, and were then absorbed by Sony. They’re not gone, they just folded into a larger conglomerate.

        As to the Japanese emulating German technology, it seems you, too, are still stuck in the 1950s. Since the late ’60s the Japanese have been the innovation DOMINATORS in the photographic industry, not the followers. The Japanese have led the industry in technology now for the past 45 years.

        Yes, Leica lenses are sometimes better than their Japanese equivalents, but that is by no means always the case. I can think of several pro-caliber lenses from Nikon and Canon that easily match or best the top glass from Leica.

  • your best friend

    dear leica, stop sucking, you’re better than that.

  • Franklin

    This is the worst thing I have ever seen. I’d rather watch one of those ten hour annoying videos on youtube. Quite honestly Thorsten and crew are glorified beginners. Their only claim to fame is great marketing targeted in the right place (for them)

  • Terry

    OMG, what a horror! The audio is just awful. I love how at around 5:28 you can hear someone dropping a tray of glasses. WTH. And the interview itself is totally useless. Poor Dr. Kauffman, fondling his tool like that throughout the whole video.

  • tertius_decimus
  • tertius_decimus
  • Jonathan Slack

    . . . . and I thought it was all rather good fun. Thank You Thorsten and Joy.

    • Mark O’Connell

      Said by the guy who shot horrible photos for Leica with the new Type 240. Way to make a potentially great camera look like the results a teenager can achieve with a Canon Rebel. No doubt you like Thorsten.

      • Jonathan Slack

        Ouch! Mark – do you talk to people in that tone when you meet them in the bar?

        • Mark O’Connell

          yes.

          outside of the l-camera-forum and it’s cadre of ass-kissers there is no one who feels those photos are anything more than snapshots. at least you have an audience who likes your work! good for you. sadly, those people are just rich people who wouldn’t know a good photo if it bit them in the arse.

          • LGE

            hater

          • mark

            have fun in your forum.

          • LGE

            hater

          • Jonathan Slack

            They were snapshots! Who ever claimed anything else?but you haven’t answered my question: do you talk to people like that when you meet them in a bar?
            I’m not questioning your valuation of my simple snapshots (I have a much clearer view of their value than you could possibly have),
            It’s just a query about your people skills? I was wondering if you were quite this rude in real life?

          • Jonathan Slack

            Oops, now I’m embarrassed. I’ve just seen the small “yes” at the start of your post
            I understand that you are always this rude.
            Must make for a kind of crunchy life, but I suppose if you like it it’s none of my concern.

          • Jonathan Slack

            They were snapshots! Who ever claimed anything else?but you haven’t answered my question: do you talk to people like that when you meet them in a bar?
            I’m not questioning your valuation of my simple snapshots (I have a much clearer view of their value than you could possibly have),
            It’s just a query about your people skills? I was wondering if you were quite this rude in real life?

          • Jonathan Slack

            Oops, now I’m embarrassed. I’ve just seen the small “yes” at the start of your post
            I understand that you are always this rude.
            Must make for a kind of crunchy life, but I suppose if you like it it’s none of my concern.

      • Jonathan Slack

        Ouch! Mark – do you talk to people in that tone when you meet them in the bar?

    • Ozbaz

      Whilst the video is flawed that is not really a major concern. What deeply worries me is the association between two scientologists (joy and thorsten) and Leica. I hope Dr K just participated out of ignorance but to be associated with Scientology is very bad PR. Imagine if these two had interviewed a politician. That politician would never hear the end of it. If Leica or Dr k are much more closely associated with Scientology then just this video I for one would probably not buy any more Leica products.

      • Jonathan Slack

        Interesting. I had no idea about the Scientology, I would guess that Dr K didn’t either. The subject certainly didn’t arise. I guess that it’s not obligatory (morally or otherwise) to establish your interviewer’s beliefs before an interview.
        I’ve had plenty of discussions with people whose beliefs I don’t subscribe to. I think it would be a big jump to assume that Leica is involved with Scientology on the basis of these two minutes!
        All the best

      • http://leicarumors.com/ Leica Rumors

        Again, religion has nothing to do with the discussed topic or the video – I don’t see why someone (Dr. Kaufman in this case) should not have participated in the interview because of the religion of the people involved.

      • John

        I have to say that I am very uncomfortable with the anti-Scientology bias with some of the comments in this thread While you and I may not agree with their teachings, somebodys beliefs are nothing to do with with anybody but themselves. If we change the name to Jewish/Black/Gay etc, we go down a very dangerous path. Religion has nothing to do with somebodys job.

        • http://leicarumors.com/ Leica Rumors

          Exactly, I will delete some of the comments in this thread – comments that are not related to the discussed topic will be deleted.

        • NRA Advocate

          Objectively speaking, I agree with you here. It shouldn’t be a factor at all in this interview

          Subjectively speaking, all religions are equally nutty when held under the microscope.

          Except for Leicantology, of course. ;)

          • NRA Advocate

            Sorry, I mean Lycanthropy. Can we get a werewolf to interview Herr Kaufman, please?

        • Daryl

          Well said John. Thank you. Not sure why something so innocuous as a camera interview brings out these dangerous attitudes filled with biases that should not be part of civilized culture.

        • Radu-Adrian Popescu

          Black and Gay are religions? Or beliefs?
          Dear John, perhaps you require a dictionary.
          Assuming that was just a stupid slip of the tongue, religions and beliefs are intellectual concepts just like views on politics, sports or agriculture, and always – always – open for debate. To think otherwise is to betray reason when faced with the tyranny of other’s “spiritual” convictions.

    • Sebb

      Jonathan, I don’t understand, why good fun? Was it just a joke? In any case, it was posted and it looks awful, especially this lady, who clearly must have other talents than being an interviewer. And the chief of a serious company should think twice before accepting this kind of interview. Unless he enjoys making a fool of himself.

  • Ozbaz

    Is there any connection between Leica and Scientology? It is weird that Leica would allow this video to see the light of day.

  • Giulio

    Leica you can do better. This is absolutely embarrassing for everyone involved. Nothing fun about this.

  • Giulio

    Leica you can do better. This is absolutely embarrassing for everyone involved. Nothing fun about this.

  • Daniel

    The negative comments are quite deserved. This Overgaard fellow is both a twit and a rubbish, boring photographer. Leica needs to seriously overhaul it’s public relations and marketing values.

  • http://www.facebook.com/hyungsup.kim.9 Hyungsup Kim

    holding the most expensive body + most expensive lens? Is this what Leica has become? Why not hold an S?

  • http://www.facebook.com/hyungsup.kim.9 Hyungsup Kim

    holding the most expensive body + most expensive lens? Is this what Leica has become? Why not hold an S?

  • http://genotypewritings.blogspot.com/ genotypewriter

    People here are just upset because Prophet Kaufman was shown in such a casual light… just like ______ (insert religious group) would get worked up if ______ (insert their group leader) was interviewed mowing the lawn.

    Also, why’s everyone dissing the interviewer? Does the average Leica buyer know how a camera works any more than she does? I have serious doubts.

    • Nobody Special

      I think it’s spelled ‘Profit’ $$$ Kaufmann. I think he likes the attention, because most of the time he really doesn’t much.

  • Movie Critic

    For whatever Dr Kaufman’s wealth and background, you need to give him and Leica credit for bringing the company back from the brink of bankruptcy. He and its leadership turned the company around, started bringing new products to market, made Leica profitable and even took the company private. I suspect Dr Kaufman will continue to move to his and his private investors own drum while making great cameras and lenses for the world to make great images. Leica has it own niche and we should be happy the company is still in business and moving forward. As for the useless and absurd interview, now that is a disaster that can and should be addressed quickly to minimize its negative PR.

    • Nobody Special

      Why? Yes, it was his money that saved it – gave it an influx of much needed cash – that’s to him. But as to who recommended the direction no one knows for sure. But he’s ‘at the wheel’ so that’s what it seems. The way some things were handled with the product line and pricing remains to be seen as to how things will go with the company. Has Leica found it’s saviour?

      Time will tell, the M system is where it would have been 10 years ago had it been continually upgraded and now with ‘competitive sensors’. The S system is a very limited market player, and some one from leica was (caught?) saying that the S may have or has not been the success as of yet that they had hoped. I’ve been using Leicas far too long and have given up drinking the ‘kool-aid’ a long time ago. It’s a camera, and like all cameras, doesn’t take pictures good or bad, the photographer does. It is perhaps better that he has new investors, as they may add something that brings updated, new designs…. but the PR, who’s in charge of that?

  • Movie Critic

    For whatever Dr Kaufman’s wealth and background, you need to give him and Leica credit for bringing the company back from the brink of bankruptcy. He and its leadership turned the company around, started bringing new products to market, made Leica profitable and even took the company private. I suspect Dr Kaufman will continue to move to his and his private investors own drum while making great cameras and lenses for the world to make great images. Leica has it own niche and we should be happy the company is still in business and moving forward. As for the useless and absurd interview, now that is a disaster that can and should be addressed quickly to minimize its negative PR.

  • wstan

    poor angle, poor audio. Leica’s taste is degrading lately…

  • bidou

    I’m from the crowd that is uncomfortable with everything connected with scientology (that is, in my country, not considered as a religion but as a sect ). Sure you will delete my comment as stated before, but i just wanted to express this as a regular reader of your blog.

    Oh, and for everyone who’s wondering who’s that girl, tadada!, she’s a scientology member.

  • Louise

    Most important thing when making avideo is the sound.. oh dear its bad

  • Louise

    Most important thing when making avideo is the sound.. oh dear its bad

  • http://twitter.com/danchip Dan Chippendale

    terrible, terrible.

  • http://twitter.com/danchip Dan Chippendale

    terrible, terrible.

  • KRoberts

    I read this site because it’s at site about Leica. Reading comments like the ones to this video makes me wonder why some people even bother to visit the site. They seem to be Leica haters rather than Leica lovers. The admin of LeicaRumors must start to remove comments containing insults and childish remarks.

    • http://leicarumors.com/ Leica Rumors

      I did delete several comments.

  • KRoberts

    I read this site because it’s at site about Leica. Reading comments like the ones to this video makes me wonder why some people even bother to visit the site. They seem to be Leica haters rather than Leica lovers. The admin of LeicaRumors must start to remove comments containing insults and childish remarks.

  • MrMonkey

    1) Terrible bad: Sound, Camera/iphone operator and Interviewer.

    2) Leica was not saved from bankruptcy by Dr. Kaufmann but by Monsieur Jean-Louis Dumas from Hermes (France).

    3) If Gero was still at Leica as the head of PR this photog would never had the chance to produce this crap, or at least, to release it.

    4) This video is trully BAD, but if you really want to get BAD Feedback to almost anything just post at Leica Rumors… What an audience! (including me!)

  • Michael

    This is a surprisingly bad video – almost comical. Leica’s PR dept should vett anything that goes out onto the internet. I hope a lesson in PR is learnt.

  • Nuffsaidsid

    I stopped following Leica with interest & awe a while back, when they released that M Monochrome camera – to me it was a massively corporate company laughing in the face of it’s “admirers” and customers, by releasing an average camera that jokingly would only capture a B&W image. seriously guys, use the B&W setting on your M8, M9 etc, to ask for £5K+ for this is a joke and taking the p*ss out of it’s customers, why? because they can get away with it and people will wet themselves because “it’s just like an old M6 camera with Tri-x”……….NO it’s not, you can put COLOUR film in an M6.

    To me Leica’s legacy died when they started bringing out digital iterations of their M series cameras. Never has a camera company had so many people drooling & for wanting a product than Leica, but why ask yourself? Their sensor technology is vastly inferior to the majority of camera manufacturers out there, their lenses are hideously over priced, especially when you can get match results from Zeiss etc, but people don’t see that as all they see is “Must Have Leica” because it’s supposed to be the best camera ever. Sorry but What Fuji have done in the last 2 years is leaps & bounds above Leica’s digital development, why you ask? because Fuji listen to their customers, constantly release firmware updates addressing users comments & issues with their products, they are priced for all to afford, they are not snobs nor have they ever pretended to be so, they are innovative and forward pushing. How many professional photographer’s use a Leica M on commercial assignments? hardly any…why? because they are not up to it, all the pics you see are bad street photography from amateur rich OAPs thinking that by buying a Leica they will be able to produce photos like Henri Cartier Bresson. Yea I used to want a Leica, but I finally realised that a camera that costs more than your average second hand car is not going to make you a good photographer, yes they look nice, but so does £5,000 in my bank account. Wake up people!!!!

    Rant over.

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