The new Leica Store and Gallery in Los Angeles will be opening this week. Several different events are scheduled to celebrate the new location. Leica is expected to unveil also a new special edition camera on June 20th.
Los Angeles, CA (June 17, 2013) – Leica Camera, the legendary German camera and sport optics brand, announces the opening of the Leica Store and Gallery Los Angeles. Located at 8783 Beverly Boulevard in West Hollywood, the 8,000 square-foot space boasts a gorgeous art gallery and store.
Offering the entire range of Leica products and accessories, photography books, printing and renting services, and carefully selected (third party) accessories, the Leica store provides a full service to photography enthusiasts. Billed as a unique lifestyle destination, the gallery invites customers into a tranquil environment of artwork and books, and even has an outdoor lounge where people can relax and enjoy a conversation or photo book.
The Gallery space was designed to celebrate photography and display exhibitions by an interesting mix of established and up-and-coming photographers. It includes a library filled with collectable photography books curated by Martin Parr and will feature cultural highlights such as Yibai’s “Fake Leica,” a sculpture of enormous dimensions that is valued at $1 million. Opening exhibits will showcase the work of world-renowned photographer Mary Ellen Mark, Seal, the Grammy Award-winning singer and songwriter and self-proclaimed “photography geek,” and Yariv Milchan, a self-taught photographer educated in Paris and Los Angeles who was exposed early on to Hollywood photography.
“Our goal was to create a space that inspires our customers” says Roland Wolff, Vice President of Marketing and Corporate Retail. “Between events, gallery openings, and Leica product launches, the Leica Store and Gallery LA will become a major hub in the world of Leica and photography.” In addition to the interactive setting the gallery offers through cultural and educational events, customers can experience Leica's legendary products first-hand, such as the Leica M and S Systems and the newly introduced Leica X Vario.