The giant “Fake Leica” sculpture inside the Leica LA store is valued at $1 million

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Many celebrities attended the Leica Store and Gallery grand opening in Los Angeles last night. An interesting piece of information that was published in the press release: the giant "Fake Leica" sculpture by Liao Yibai located inside the store is valued at $1 million.

Press release:

Leica Store and Gallery Los Angeles Grand Opening

LOS ANGELES, June 21, 2013 /PRNewswire/ -- Last night Leica Camera, the legendary German camera and sport optics brand, celebrated the grand opening of the Leica Store and Gallery Los Angeles. Located at 8783 Beverly Boulevard in West Hollywood, the 8,000 square-foot space hosted over 500 guests who enjoyed a night of conversation, photography and music in the gorgeous, lofty space.

Guests were able to meet and mingle with Leica's managing directors from all over the world, as well as Dr. Andreas Kaufmann, Majority Shareholder and Chairman of the Supervisory Board, and Mr. Alfred Schopf, Chief Executive Officer. G-Star, international denim brand, and Leica celebrated the unveiling of Leica D-Lux 6 'Edition by G-Star RAW.' The camera is a worldwide collectible and is exclusively available for $1,150 at Leica stores and boutiques, and the official G-Star online store.

Upon entering the store, guests were greeted by Yibai's "Fake Leica," a sculpture of enormous dimensions that is valued at $1 million. This provided a unique photo opportunity that was popular throughout the night on Instagram with the hastag #LEICASTORELA. The gallery space showcased the work of world renowned photographer and Leica Camera enthusiast Mary Ellen Mark, Grammy Award-winning singer and songwriter Seal, and self-taught photographer Yariv Milchan. All three photographers were in attendance.

Attendees included Marcia Cross (Desperate Housewives), Peter Facinelli (Twilight), Serinda Swan (Graceland, TRON: Legacy), Nikki Sixx (American musician and songwriter), Russell Simmons (Def-Jam Records), Keegan Allen (Pretty Little Liars), Andy Summers (Musician), Britt Ekland (Bond Girl, The Man with the Golden Gun), Grace Phipps (Vampire Diaries),Jamie Gray Hyder (True Blood), Printz Board (American musician and songwriter), Estella Warren (Planet of The Apes), Natalie Gall (America's Next Top Model), Keith Rivers (NFL linebacker for NY Giants), Jesse Heiman (Go-Daddy, Transformers and Townies), Nick Gruber (Model, extreme sports-fitness mentor).

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  • Mark James Luzzi

    I think it says i all Celebrities attended They are not a camera company They are a status symbol

  • PalauBlue

    C’mon. You guys are not running a celebrity magazine. This site is supposed to be serious photographers looking for serious information about their cameras.

    • dannybuoy

      If you don’t like the content you don’t have to keep coming back. :-)

    • Lee

      You’re looking for Photorumors. This is Leicarumors. Hasn’t been any serious photography here since the M3 era.

    • Shad

      This IS the Leica site though…

    • Simon

      But this is
      news for serious photographers!

      Why? Because
      it gives Leica an aspirational figure for pricing future limited special
      editions!!

  • Another Thought

    Of course Leica is a status brand. That doesn’t mean they don’t make some great cameras and lenses. They are both: status and camera.

    As to a store opening being attended by celebrities: shocker! And in LA too! More shocker! If you stage a big store opening of any kind, it makes sense to have celebrities there, no matter what you are selling. Other stores wish they could bring in such celebs.

    So sure you can say that Leica’s are overpriced, etc…but don’t belittle their product due to the fact that it has brand cache, and don’t criticize them for bringing in celebs when any store would love to do that for an opening.

  • Andy

    $1 million for that metal monstrosity? Bargain.

  • Stuart E. McConaghy

    I bet I can get one of those faster than I can get an M 240…

  • george

    Yes it is now a status symbol. Working an event last night, my M attracted attention like I pulled up in a Ferrari F40. In 20 years (of using leica) I have never had so much attention over my camera.

    While this is good for business, it is not so good when trying to get a job done.

    • Orpick Aname

      Interesting. How big can you print with the digital Leica files?

      • george

        Free of artifacts, lowest ISO & perfect exposure, I have printed 4 foot wide with the M9. Looking at my files on the M240, maybe between 5-7 feet wide (most of my work is delivered as jpg image files though). I have a stitched image that will become wallpaper soon around 8×18 feet.

        With the M8, 8 foot had a bit of “grain” but still looked good enough on the wall with a 10 foot viewing distance (it is also wallpaper 8×14 feet, stitched vertical frames).

  • 103David

    No, really…I support large format…where can I buy the film? Is it the usual 12, 24, 36? Will Fotomat or Ritz still develop it? Or Kodak?
    I see the battery compartment on the front like my M6…does it still take the A76 like always?
    But here’s the deal breaker…can I pay another twenty bucks like the old days and get a black body?

    • george

      Not to mention the cost of a 1,200 mm f2 normal lens (i do not think the lens is included in the 1,000,000 price tag).

      • 103David

        I’d want the F1.4 anyway. And two bodies because I want to gaffer-tape them together and make a stereo cam. I hear stereo sounds better…

  • David

    FYI – I was there. I spoke with a few of the celebrities listed above. These folks are Leica enthusiasts that happen to be celebrities. For example, Nikki Sixx knows more about shooting with Leica than most photographers I have met.

    • yup

      Who’s Nikki Sixx?!

      • george

        i have seen his work and it is quite good. Can be found at
        nsixxfoto.tumblr.com

  • yup

    The giant “Fake Leica” sculpture inside the Leica LA store is valued at $1 million – And the cost at $5000.-

    Typical Leica pricing :)

    • bob2

      is that with or without the fake giant leica lens?

      Does it take film or is it digital? If it’s digital, it’ll be worth 1/4 the value in 3 years….

      Seriously, anyone with any bit of copying ability could have made that sculpture, but it’d be appraised at zero unless it was some fancy pants sculptor that’s given a lot of oral favors to the right critics….

  • Clubbin

    Guess which has-been celebrity was wearing jeans to match his face?

  • Bill

    I wish ‘em well, they make great cameras and lenses…

  • room1232

    this is exactly what is wrong with the direction of the whole brand…. LA, celebrities, and the rest of it…

  • fjfjjj

    Leica used to get its status entirely from photographers. Now people get status from (or express status with) a Leica. As a transformation of a brand, what a load of crap. When was the last time a great photographer told you that he started out as a young kid or struggling student walking around with his Leica shooting street? Some of the people who tell that story are still alive, but there’s no new generation telling this story. Very sad, Leica.

  • David

    Reading below – a bunch of people seem pissed off that the Leica club has been made available to the public. It is hilarious to see these posters actually criticize the company. Show me another that makes an APO or Noctilux 50 – uh, that would be none. Ridiculous. Get over it. Rich people like Leica too – burn down the company …

    • http://leicarumors.com/ Leica Rumors

      I can bet that if Nikon opens a store in LA, there will be a bunch of celebrities as well. Doesn’t mean much except that you are in LA.

  • Joel

    “The giant “Fake Leica” sculpture inside the Leica LA store is valued at $1 million”
    I’m glad that they stated it was “Fake”, otherwise I might have assumed it was a real working Leica.

  • hexx

    this makes me want to hide my M6 forever, vomiting now

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