The website luxinside.com sells prints that show what's inside various luxury products and a Leica rangefinder camera is of course included. The images are creating by a special 3D scanning software. A 30x45 print can be yours for €260 ($350).
More than a public display featuring 14 images of expensive objects, the LuxInside exhibition aims at revealing what’s behind the concept of luxury. The worldly famous French event can be seen for the first time in Asia here in Macau, at One Central, from December 14 until December 31.
For the exhibition, photographer Laurence Picot took special digital pictures of selected luxury items using 3D high-definition medical imagery, creating stunning images. She counted on the collaboration of artist Ricardo Escobar, radiologist Jean-François Paul and software designer Sylvain Ordureau. At LuxInside exhibition, iconic objects that illustrate the concept of luxury are portrayed in a unique way, highlighting their inside mysteries.
As a lecturer at Sorbonne University and a specialized journalist in luxury industries for Le Monde, ELLE, Paris Match, GEO and Vogue magazines, Ms Picot chose for the exhibition a set of objects she considers true examples of luxury. Among those are a bottle of Louis XIII exclusive cognac, made with 100 years “eau de vie”; pieces of Christofle silverware; a Leica camera; a Les Paul’s Gibson guitar; a Dyson cleaner, as a representation of future luxury; and Saint-Gobain glass, the first luxury industry in France, born in 1665. You can also expect to see at the exhibition most of the original items that originated the pictures, including a pair of Christian Louboutin exclusive highheels, a Pierre Corthay man shoe, a Cadolle female Corset, a S.T. Dupont lighter, a Saint Louis crystal, an Atelier Lavabre Cadet woman glove, and the famous Hermès saddle, a symbol of luxury in Europe.
The Macau debut of LuxInside results from a cooperation effort between Alliance Française de Macao, the Charity Association of Macau Business Readers, the Institut Français and One Central Macau. The LuxInside collective will also sell its artworks in a limited edition of 12, the best way to finance their research, investigation and experiences, free of any brand sponsoring to ensure a pure art spirit.