Reminder: Leica lens price increase coming on July 1st

Leica-price-increase
Just a reminder that on July 1st, 2014 Leica will increase the prices of the following lenses and binoculars:

Item Current Price New Price Change
Super Elmar-S 24mm f/3.5 ASPH $8,950 $9,250 $300
Elmarit-S 30mm f/2.8 ASPH $7,495 $7,650 $155
Elmarit-S 30mm f/2.8 ASPH CS $8,350 $8,750 $400
Summarit-S 35mm f/2.5 ASPH $6,950 $7,250 $300
Summarit-S 35mm f/2.5 ASPH CS $7,950 $8,450 $500
Elmarit-S 45mm f/2.8 ASPH $6,350 $6,750 $400
Elmarit-S 45mm f/2.8 ASPH CS $7,450 $7,950 $500
Summarit-S 70mm f/2.5 ASPH CS $5,995 $6,250 $255
APO-Macro-Summarit-S 120mm f/2.5 $6,995 $7,250 $255
TS-APO-Elmar-S 120mm f/5.6 ASPH $7,350 $7,550 $200
APO-Tele-Elmar-S 180mm f/3.5 $6,995 $7,250 $255
Vario Elmar-S 30-90mm f/3.5-56 ASPH $11,400 $11,750 $350
APO-Summicron-M 50mm ASPH
$7,350 $8,250 $900
Silverline 8x20
$899 $949 $50
Silverline 8x42
$1,799 $1,899 $100
Silverline 10x42
$1,899 $1,999 $100
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  • Clint

    $900 increase on the already absurdly expensive 50mm Summicron….wow. The price of the increase would buy you a Sigma 50mm ART in the DSLR world.

    • guest

      Fallacious analogy.

      • Clint

        No actually…it’s not a ‘fallacious’ analogy. I never suggested that a 50mm ART was a replacement for a Summicron…I said that ‘in the DSLR world’ that’s what $900 would get you. Does a 50mm ART fit on a Leica?? Not without an adapter, so you could argue that it’s a moot point…but it gives you an idea of how absurd the price increase is…$900 will buy you what is currently (probably) the 2nd best DSLR lens in the world at the 50mm focal length.

        • guest

          “$900 increase on the already absurdly expensive 50mm Summicron”
          That reads like a comparison to me.

          $900 is “just” 12% over the former price. What’s so bad about that? I’m not interested in what DSLR lenses cost; they have an entirely different set of design constraints. They have an entirely different set of market dynamics. They have an almost entirely different set of purchasers. And, I don’t own one. It’s simple, if you’ve put yourself into Leica’s world then deal with it or don’t buy Leica glass; they’re entitled to price it however they want. Although I breezed through the purchase of a 50 V4 ‘cron, I must admit I caught my breath when I bought a 35 ‘cron ASPH. I’ll never buy a Noctilux, but I’ll also never tell them to sell it at $9k because $11k ‘is a lot’. A lot for whom?

          I think it’s important to remember here that, now that some kind of threshold has been crossed by OTUS and ART, (D)SLR lens prices are going to go up. A lot. And a lot of venom once reserved for Leica alone will have other places to go.

          • https://www.flickr.com/photos/60455482@N00/ Clint

            The point of my comment about the $900 price difference and that it buys you a 50MM Sigma ART was to put the dollars into perspective. Are you really that daft that you cannot understand that??

            I too shoot Leica/Zeiss so I am well aware of the price of admission. As for DSLR lens prices, how do you see those going ‘way up’. The Otus series are expensive to be sure but the Sigma ART series are 97% as good and quite reasonably priced for the performance you get.

        • DM

          Leica just built a brand new factory. They pay their employees top dollar because they are skilled craftsmen. The lenses are hand made, which equals out to lots of man-hours put into the manufacture of each lens.

          Companies have to roll overhead into the cost which unfortunately raises prices at times.

          You want to complain about ridiculous price gouging? How about the oil industry that’s making record profits at a time when every other market is in recession by hiking up the price of gas? That should outrage you more than what Leica is charging for a lens.

          You probably don’t even own a Leica, in which case there’s no point in you complaining about it, because you don’t need it.

    • Anthony

      Leica would not survive if they only target on the super rich. And how all the super rich are into photography. Good Luck Leica

      • guest

        The Super Rich and Everyone Else. But it’s all so easy when you read CNN and USAToday…

  • Mark James Luzzi

    Who the hell can afford their pricing

    • attila t. hun

      If you have to ax, you cain’t affords it.

    • DM

      People who know how to save their money. And rich people. I’m not rich, but I own a 50mm APO-Summicron and a 50mm Summilux. I socked my money away and cut back on things like eating out and drinking. I bought a cheaper used car instead of a new one. The APO was something I wanted and I made it happen.

      Where there’s a will there’s a way.

  • SiO

    Actually the current 50mm Summicron keeps up with this lens pretty well and you can buy it for £800 used. I have my APO on order simply because I shoot my 50mm Summicron 90% of the time and love it so much. I will probably use this lens for many years to come. I am not rich.

  • https://www.flickr.com/photos/60455482@N00/ Clint

    I agree, the current 50mm Summicron (non-APO) is awesome…I have one too…which is why I would never spend $8250 on the APO version.

    • Oskar

      One can admire the design perfection of a $150k Porsche and never buy one. It is something extraordinary in resolving power and color correction but not twice that of the $4000 Otus. It is however, TINY. And for this bit of engineering, you pay handsomely.

  • Paul

    What currency are those prices in?

  • bollox

    Who buys that crap anyway?

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