Leica M10 announcement in 24 hours, rumored US pricing and weight


The Leica M10 camera will be announced in 24 hours (tomorrow around 3pm EST) during the official event in Wetzlar. Stay tuned on the blog for detailed coverage of the event. Few last moment updates:

More detailed information on the Leica M10 can be found here. Follow also the new Leica M10 Facebook group and Leica M10 Facebook page for additional coverage.

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  • Kenneth Johansen

    Now I am waiting for the M10-P 😛

    • Luis Morales

      Right?

    • SPshooter

      I am dreaming of M10-AF(optional auto focus) & I know that I will continue to dream.

      • Kenneth Johansen

        Maybe Leica Q is a better choice, but I agree with you 😀

        • SPshooter

          Sold it last month after using for a year since it still have good price value & now went into Fuji with X-Pro2, love it & enjoying more holiday with friends & family.

  • eric

    wow…noce. the lower cost should please a lot of people. i was hoping for lower but i doubt it will push other models very low. used leica’s always seem priced way more than there worth in my opinion.

    • eric

      i wish they would do a mini m version too. but i doubt they will.

      • Alexander123

        Digital CL? Man that would be sweet.

        • eric

          yeah any version. they could dominate street photography with a mini m. they made the sl to appeal to higher end market, i dont see why they cant make a 3-4k m version. instead they mess around with the tl and x line which is ridiculous in my opinion.

          • abortabort

            *cough* Q *cough*

            Also, M 262 will likely drop a far bit once the M10 hits shelves. 262 should be cheaper, but was too similar to the current flagship M.

          • eric

            i like the design of the Q, except for the 28, really 26mm, perspective requires a lot of creativity. i am not impressed with a lot of images ive seen online from the Q, maybe just bad photographers jsing it but spec wise it looks like it should be similar to m-line, same sensor, mp’s, just limited to the wide angle. i understand the versitlity of a 28mm lens but if they had put out a true 35mm version or even a 50mm, it would have been seen like a mini m. although with autofocus and no range finder, it would technically still not be an m.

          • abortabort

            Yeah and maybe this will still come. The 262 is also a cheaper option and likely get cheaper post-M10.

          • Brennan McKissick

            I think the M240 will drop further and faster than the 262 just because the M262 is still a current production model. Similar to the way the M-E held value better than the M9 when the M240 came out.

          • abortabort

            Did it really?

            Though the M-E was also newer, in terms of production life, which meant you were buying a much newer body with less wear and tear.

          • Brennan McKissick

            Which is the exact same argument for the M240 vs M262 haha. “Though the M262 was also newer, in terms of production life, which meant you were buyer a much newer body with less wear and tear.”

          • abortabort

            Yeah for sure, wasn’t arguing against you. Although the M-E was basically the M9 continued in production, with a different colour and no frame line selector.

            The 262 was produced side by side with the M 240, is made of aluminium (rather than brass), doesn’t have live view or take EVF, no video etc.

            But yes, currently brand new M 240’s are less than brand new 262’s.

          • Gv

            It won’t drop as it have more features professionals need, Video for one. The use of multifunction grip. The M10 doesn’t. The M10 is not a replacement but another choice. It also cost less

    • CyAuzen

      The article is misleading, the cost is *not* lower than before!
      Both the M10 and M 240 cost $6595!
      The M-P 240 is the more expensive model at $6995.

  • sperdynamite

    I wonder what motivated Leica to keep prices down. It must have been not meeting sales goals or something. Strange because I thought the 240 was basically as popular as an M can be….

    • eric

      i think without video and no real upgrade in mp’s its a smart move. leica needs more young people to buy into its cameras. lower prices will help attract new customers.

      • sperdynamite

        In principal I absolutely agree with you. If some kid is graduating from college with a BA in photography, they should be able to purchase a Leica to get going. But even if it’s a little cheapr, $6600 bucks is still in absurd luxury territory. A working photog can shoot for 1-4 years with a Canikon that costs about $3000 dollars, with minimal maintenance. Lets be honest an M is about equivelent to a 5DIV or D750/810. A $4000 dollar Leica would be ‘expensive.’ A $5000 dollar Leica would be ‘very expensive’. The M10 is $6600 dollars, or the cost of two brand new 5DIVs, with no lenses. Shaving $400 dollars off the price is not going to gather any young shooters. If they want to make inroads with regular photo folks, they need the M 262 to cost $3500-4000 dollars. Not one of these people would care if it said made in Germany on it or not. But, I suspect they don’t want ‘too much’ of an influx of new users.

        • eric

          yeah i understand that logic. by young, i guess i met 30’s, not 20’s. you dont reallly need a leica to create great photographs. nikon d750/d810 with a few decent lenses are still around $4000 or the price of leica q. if you go get the nikon holy trilogy of lenses youre going to spend like $6000. So it just depends how you look at it. I think once you buy into the m-system its an investment. some people will spend $25,000 on a honda or toyota car, which isnt a luxury, like mercedes or audi. some people would rather ride the subway.

          i agree though, nobody is really helping out young photographers today. i would suggest getting an internship somewhere instead of getting a degree. you sont need a degree to be a great photographer, you just need the opportunity to prove yourself.

          • sperdynamite

            I’m a 32 year old wedding photographer and even I look at new Leica’s with a skeptical eye. Used M240, sure, but a $6600 dollar camera that has limited application within my actual field? Hmmm I could make a series of retirement/car/house payments or own an M10. People say it’s a tax write off for pros but that’s still only getting back a few cents on the dollar of the actual investment.

          • eric

            yeah, i wouldnt use a leica to shoot weddings. leica’s are mostly made for a very small niche market of enthusiasts and fashion photographers. and even then most of those people own nikons or canons. i agree that there prices are ridiculous but so are a lot of things. i just own a few leicas, but i cant imagine upgrading every time without selling old models continuously.

          • Les

            The M is a fine camera for weddings, especially if you shoot in a documentary style (as opposed to posed portraits).
            The thing is, you have to be comfortable with rangefinder technique.

            You would be amazed what a properly brassed M that’s been through 100+ weddings over a couple of years sells for. It’s like the Lenny Kravitz edition, people pay more for one that looks used.

          • Marc

            i wish it was like that dude. but honestly from my experience of selling leica stuff people want mint stuff. as minty as possible. they like the look of brass but they dont wanna buy it.

          • Les

            Some Leica buyers want mint, and they will return it if they find a microscopic scratch, but there’s a large group that wants cameras that look used. They pay more for a camera that has good brassing, especially if it’s been recently serviced. It can’t just be lightly worn, the paint has to have worn-off in several spots. Do an image search for “brassed M9” if you don’t believe me.

          • sperdynamite

            As someone who has shot weddings with the 240 it performs well in good light, and quite poorly in bad light. NYC is mostly bad light.

          • Gv

            it is only limited to your imagination, the worlds most Iconic images were captured with a Leica. manual, no meter, double or single stroke M’s The photographer is the creator, the camera is only a brush.

          • sperdynamite

            Most iconic images taken with a Leica? Dang. I guess I’ll throw out that Alec Soth print on my wall.

        • Why _should_ (as in imperative) a kid graduating from college be able to afford anything, let alone a Leica.

          Does their degree entitle them to own, or use anything they want? And what does their degree in photography prove?

          Are they suddenly Annie? Or, like most of us, does their degree mean nothing without their skills being put to the test under the metric of what they can do, who they can impress, and what market they can corner?

          Again I ask: why are they entitled to anything at all?

          [edit]

          I should also ask, why should Leica want to make inroads with regular photo people? That is an ugly market – certainly one that doesn’t understand luxury, tradition, or design. Leica could race to meet the demands of the bottom, but I’m glad they do not.

          • sperdynamite

            First, great speech, Ronald Reagan. Bootstraps, yeah sure. We’ve heard it all before.

            I didn’t say that every photo grad should be handed an M on graduation day, I said it should be within reach. A D810 or 5D4 is within reach, a $4500 dollar M would still be a considerable expense, but within extended reach. $6600 dollars isn’t expensive to professionals or professionals starting out, is downright stupid. The M has very little in the way of a value proposition.

            As for your ammendum, wow. Can’t you rich idiots be happy collecting fly rods or cars or watches? Why do you have to get involved in an honest art form like photography and make classic working photographer brands like Leica turn into vulgar fashion statements? But you know that’s just me speaking from “the bottom”(I.e, the NYC commercial photo market). You know Hermes will happily hand you a pile of bullshit for gobs of money. Go shop there.

          • You are asking an expensive brand, that has always been expensive to go cheap so that people starting out can afford it.

            Not sure what Mr. Reagan has to do with any of this. The idea of hard work and purchasing within your means is as old as religion.

            Leica have always been expensive. Yes, they are more expensive today, at least in relation to the brands that got their start by wholesale copying of Leica and Contax, and whose initial R&D consisted of taking apart German cameras, and later inheriting German patents.

            Whatever the case, Leica today are Leica as they are today. And they’ve been that way for decades. Expensive. Exclusive. Elusive. Sought after.

            Leica neither should nor do they have to cater to cheap markets. Nor would they even be able to compete there. Those markets are saturated. The M is wonderful because it is largely as it was. It has no competition. If another maker wanted to release a rangefinder, by all means, let them.

            As no doubt you know, Leica offer specialised cameras that appeal to the market because they are specialised. Watch the regular camera market. It groans under the pressure of unsustainable, and unspecialised products. What’s so different between a Nikon and a Canon that you must have one over the other?

            However, if you dig the Leica shooting style, the rangefinder, the focus on classic simplicity, Leica are the only game in town. Their cameras serve their market better than anyone else’s cameras serve their own market. Leica are doing fine. There is no need to ruin their image as spendy, niche, and luxury-oriented by catering to the masses.

            A cheat Leica M makes little sense. To whom would it be marketed? Surely not the recent college graduate, who would be far better served by a camera with professional support, rental options, and cost-effective pricing. Come on, you don’t seriously consider the M or Leica’s services (slow as hell) to sustain the needs of a budding professional, do you?

            As for the content of my ammendum (sic), surely you understand what is happening to the regular photography market. It is collapsing. Prices are rising across most brands and niches to offset sales slumps. Expect Canon and Nikon to hit that 4.500$ USD price point. Everyone, no matter their image, as either a pioneer or a copycat, is now raising prices.

            Finally, what do you know about my finances? And what do my finances matter? Are my comments any more apropos of this conversation if I were rich? Or poor? I am not the one making demands of a brand. I am also not the one calling someone else an idiot, or relying on red herrings to deflect.

          • eric

            race to the bottom? dude, good medium format cameras are way more expensive than leica’s, they start at like $50,000. even the hasseblad xd1, a digital step above full format is like $10,000, almost twice an m. leica is not the top of luxurious. a lot of people who use and shoot leica are actually not super rich. they dont price things way high to keep it in the hands of a few people, its because they dont outsource all the work. things that arent completely outsourced tend to be more expensive.

          • Eric,

            I’m confused. There exist races to the bottom in any market niche. Pentax are doing great at the bottom in the MF camp. Phase One safely occupy the top spot.

            Leica are a luxury brand in the 35mm arena, and at least in the non-modular segment, they are in the MF arena.

            We are talking about two different, and incompatible markets. MF exists for a certain user just as 35mm exists for a certain user.

            I know that a lot of people that use Leica are not super rich. I think that statement is better aimed at sperdynamite, below.

          • raziel28

            “good medium format cameras are way more expensive than leica’s, they start at like $50,000”
            Mamiya Leaf Credo 80 is $28,495
            Hasselblad H6D 100mp is $32,995
            Second hand – much more cheaper..
            Used Hasselblads and Mamiya can be found for ~$5,000 with 40-50 mp back
            Regards

        • Gv

          They are for working photographers, I have many Leica’s both film and digital, It is a business tool. If you make a decent living selling photographs, the cost is minimal

    • Tøf

      The exchange rate US dollar/euro is much higher than 4 years ago, about 20% I guess.

    • D!RK

      It is the exchange rate. Three years ago the dollar was weak with an exchange rate around 1E/$1.36. Now the exchange rate is 1E/$1.06. That means that every camera or lens sold in the US translates into 30% more Euros than three years ago. So Leica is actually making a lot more money per camera than they did years ago. That’s why they had significant rebates recently. They mentioned that they did this because of the exchange rate between Europe and the US. It is not that they are not meeting sales goals. I am guessing that their actual revenue numbers are pretty good these days. They could potentially lower the price even more, but it would risk their premium status plus it could lead to higher demands than they could fulfill (See Hasselblad X1D). In addition they may keep some buffer in case some import restriction may apply with the new administration. So would be a good sign if they would actually lower the price slightly. D!RK

    • Ben Woodard

      It could very easily be that the price is a percentage over cost and this could be a cheaper camera to make. If they used the same sensor as the Q and SL then they have most of the software for the imaging pipeline written and debugged. With an older sensor and a higher volume for the sensor they could bring the price down. The same is true for the processor. Also the T and SL use new automated manufacturing techniques for the bodies. It could be that this body is easier and cheaper to manufacture.

    • CHD

      What motivated Leica to keep the prices down?? Maybe the fact Fuji is releasing a medium format camera for around $7k….
      People can say apples to oranges and different tools blah, blah blah but the reality is Leica isn’t really offering much with the M10 for that kind of money. I say this as a Leica fan and an owner of an M240…

    • Thorsten Overgaard

      The prices are usually founded in Euro which is the currency for Leica Camera AG as a German company.

      The Euro and the USD is almost the same now, so that is one possible reason why the price is down.

      I guess the final price in Euro, compared to the M 240 price in Euro will tell what actually happened in terms of prices.

      • CyAuzen

        Except the price is *not* down. $6,595 is the price of the M 240 in the US, the M-P 240 is the one at $6,995.

    • J L Williams

      $6600 vs $7000 still isn’t exactly a rock-bottom price! But I’m glad to see movement in that direction. I’m sure the exchange rate is a factor… the ability to do some cost-sharing with other models (e.g. on sensor and processor) is a factor etc. But looking at the expansion of the product mix over the past few years, I think the big factor is that Leica is getting back to wanting to be taken seriously as a camera company rather than just a luxury-goods company, offering a range of models at a range of prices.

      A $400 lower price in itself isn’t going to be enough to push anybody across the line from non-owner to owner… but that PLUS the thinner body PLUS the ISO dial PLUS no video PLUS the “simplified operating concept” (waiting to see what that’s going to be) is probably going to score with some people who wouldn’t have bought otherwise… for example, past owners of film Leicas (or Nikon SPs, or Canon 7s) who felt the past digital Leicas were just a bit too porky and not classical enough.

    • CyAuzen

      They just didn’t lower the price. The M10 looks like it will be priced exactly the same as the M 240: $6,595
      https://www.bhphotovideo.com/c/product/893170-USA/Leica_10770_M_Digital_Camera_Black.html

      The M-P 240 is the more expensive model at $6,995.

  • CHD

    I’m sitting here hoping that the M10 will be more then what is rumoured…but I know that won’t be the case. Underwhelmed.

  • ZMWT

    Yawn … This camera is, like, 5 years old already.

    • Gv

      Then buy a Japanese camera and it will be state of the art for two or three weeks until another Japanese camera is launched

      • CHD

        You should expect more then this for $6500….ZMWT is 100% right.

        • Gv

          The price is kinda steep. No video, To delete a photo, it’s through the menu so is picking your shutter release options and self timer. There are better options, if I feel nostalgic, I’ll just put some Tri X in my M4

      • the_ownage

        And who do you think made that sensor on the new Panasonic oops i mean M10..

        • D!RK

          CMOSIS in Belgium, who did the sensor for the M240, Q, and SL. D!RK

        • Gv

          it depends if it’s like the Q or SL sensor, most likely TowerJazz Israel, yes they have manufacturing in Japan thru Panasonic but only one facility, two are in the US and the main facility is in Israel along with the head office. It is unlikely the sensor is made in Japan as leica’s M sensors architecture is unique, leica D-Lux cameras most have Panasonic sensors as they are pretty well Panasonic cameras, the bottom of the camera says made in Japan but most likely the are made in China where the Panasonic Lumix series are made. If it’s in a M240 sensor direction, it would be CMOSIS out of Belgium, but they also have manufacturing in Portugal, Germany, Belgium and the United States. The majority of the M240 series is pre-assembled in Portugal, so CMOSIS would make sense. Final assembly is in Solms Germany.Judging from the price being lower and the lack of video, it will be a Towerjazz sensor. The other Leica M’s, M8 Kodak KAF-10500 M9, M-E Kodak KAF-18500, Monochrome Type 230 Kodak based sensor, Monochrome Type 246 based on CMOSIS M240 nothing from Japan.

  • John

    The price of the M10 will be the same as the M 240. The M 240 is priced at $6,595 and the M-P 240 is $6,995.

    • abortabort

      I was sure this was going to be more… tempting.

  • I think the price is about right. It seems like the new M model always seems to come in about the same cost as the previous model new. Probably expect an m10-p for about $500 more.

    Spec wise, I think the m10 will be a bit more responsive than the m240 since it’s using the same processor as in the SL. Will get more ISO range also, slightly improved buffer, etc.

    Will see how the market reacts to this.. the m240’s might go down in price enough to make them worth picking up over the m10.. however, if they do not drop enough in cost and hold too close to a new M10, might as well just get the m10.

    • abortabort

      They already have where I am, pretty big price drops.

  • SPshooter

    I wish to have it but my eye can’t see well in rangefinder. Leica please add an optional auto focus so that many more will buy it.

    • abortabort

      If you don’t want a rangefinder, why not look at a SL, or a Fuji… or Q… or one of a million other options.

      • CHD

        Maybe SPshooter is like me….he wants a Leica in a smaller package then the SL that accepts M lenses and has an EVF. So, suggest to me one of your ‘million other options’.

        • abortabort

          ‘I want!’ ‘I want!’ *stamp*stamp*stamp*

          Seriously? So let me get this right it HAS to be a Leica, HAS to have an EVF (built in), HAS to take M lenses, HAS to be smaller than SL, HAS to be full frame? Am I right? Weak little arms unable to carry the SL? Why the F do you want a Leica, specifically? Why do you want another also-ran mirrorless camera with a red dot on it? Lame.

          • CHD

            Not sure if you’re really this stupid or just trolling. I notice you haven’t responded to a single post with even a modicum of intelligence so I can only assume the answer is both.

            Why do I want a FF Leica smaller then an SL with an EVF??? The same reason countless other people do….I own M mount glass and NOBODY but Leica produces a mirrorless camera that performs properly with M glass. The SL is nice and the weight is not the issu, I just want it to be smaller. What I and many others want is essentially an ILC version of the Q.

          • Mato

            I share your wish for a Leica camera with these specs (for the same reasons) but find your exchange with abortabort childish (from both sides).

          • CHD

            Agreed. What can I say….he brings out the best in me:)

      • SPshooter

        I am Fuji now

  • Licheus

    After all those hypes they managed to shave off only 20 grams…well better than nothing, but that’s definitely not “film M like”.

    • This is strange, 20g is not much – maybe this rumor is wrong. We will find out tomorrow.

      • abortabort

        Maybe they missed a zero at the end 😉

        Or perhaps a one at the start. 20g isn’t not a great saving.

    • ZMWT

      Leica M6 ~ 590 g
      Leica M7 ~ 610 g
      Leica M240 ~ 680 g
      Leica M10 ~ 660 g (?)
      Leica Q ~ 640g (with a lens)
      Fuji X100 ~ 490g (with a lens)
      Leica usually uses better materials than Fuji and that increases the weight. But they managed to make the Q at 640g — with a fast lens, with EVF, with video — so after so many years of ‘refinements’ they come with the M10 like this … is funny.

      • CyAuzen

        You have to take in account the fact that the Q materials are definitely not of same caliber as the ones in the M’s. I think the Q top plate is aluminium, but the bottom is magnesium alloy, and the back looks like plastic. The Q build quality is great, but not quite M-level.

      • Gv

        Weight isn’t that much of an issue when you look at it when compared to a DSLR.

    • Brennan McKissick

      It’s thinner but still made of a brass.

    • Gv

      Totally agree with you

  • the_ownage

    Two happiest days of my life, the day i got M 240 and the day I sold it…

    • CHD

      …begs the question…why did you buy it???

      • the_ownage

        the Leica SL came out, and the M 240 wasn’t just for me, then the first time i held it, it was like heaven but the way i was gonna use it for left me wanting more and had to keep up with my growing daughters keeping up with the M 240 could hardly get a keeper rate.

    • abortabort

      Why may I ask?

      • the_ownage

        I don’t know but i bought the Leica Q too and returned it, but it’s an awesome camera too, the files on those will beat the M240, the problem with the Q was tracking and use of accessories like strobes rendered it useless, don’t know if they fix it in the firmware, i think it’s for people who wants to settle with just one lens for good then it’s for them. I now use mostly 5D Mark IV and a Fuji X-Pro2.

        • Gv

          you should stick to Canon and Fuji, Leicas aren’t for everyone. A camera is just a tool and you have to choose what works best for you. In the end it’s the final image that counts.

  • CHD

    The comparisons between a $6500 M10 and a $6500 Fuji GFX are going to come fast and furious in a few days. Yes…they are totally different cameras but that pricepoint intersect is not going to do Leica any favours. From a pure image quality point of view the Fuji will be superior in every way.

    If the GFX was available 2 years ago when I bought my M240 I know which system I would be invested in right now and it wouldn’t be Leica.

    • Yes, and both will be announced tomorrow.

    • abortabort

      That’s nice. Cool story.

      • CHD

        Glad you think so. Thx for your insightful contribution.

        • abortabort

          Talking about insightful contributions, yours was masterful. Haven’t I seen you circle jerking over on Fujirumors?

          • CHD

            Circle jerking….ya way to keep it classy.

          • abortabort

            Sorry that I find you so repugnant, I guess you can help it.

          • CHD

            Abortabort – sounds like what your Mother should have done with you.

          • abortabort

            Clever. Did you think of that all on your own? So what does CHD stand for? Captain Hivvy D!ck I’m guessing…

          • Bo Dez

            You seem incapable of allowing others to have opinions.

          • abortabort

            Sure they can, just as I can have the opinion that their opinion is stupid.

          • Bo Dez

            good luck with that.

          • abortabort

            Thanks!

    • Brennan McKissick

      I definitely agree but I think comparing the SL to the GFX would be closer. I can definitely still see an intersection just because of their similar release times though. I think there is a big enough difference in the M user base and the GFX/SL user base to warrant a decent argument between the two platforms. I said the same exact thing when the SL came out. You’d be crazy to try and justify an SL to yourself when the GFX exists or even the X1D if you’re talking about spending that kind of money anyways.

  • Florian

    i still doubt that it will be as thin as an analogue M. since there are digital m cameras, leica measured only the camera housing itself – excluding buttons, mount and screen.
    the analogue leicas were measured with their full thickness (e.g. m6 38mm full thickness including eyepiece, iso wheel) the m6 housing itself was only 32mm.

    i expect the m10 to have the similar thickness of the m9. i hope that i’m wrong. 🙁

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