More on the white Leica M8 limited edition

I got my hands on an internal memo regarding the white limited edition Leica M8 – coming on April 20th. Click on image for larger picture (2 images):

I am a little bit troubled by the final count of this “white edition” M8 – in the above document it says “the final number will be fixed according to the success of the Marketing and PR activities”. Fixed? This doesn’t sound good, but maybe it is a common practice.