The store will be opened in September 2009, right before the launch of the Leica S2.
Leica Press Release
LEICA STORE MAYFAIR TO OPEN IN SEPTEMBER 2009
Leica is joining many other premium brands and launching its own store in September 2009.
The Leica facility will comprise a ground floor retail store showcasing and selling the full Leica range of products, first floor offices, a Leica Akademie training and demonstration centre and a Leica S-System studio. The location will be in Bruton Place, Mayfair, situated between Old Bond Street and Berkeley Square, London W1.
John Barron, Leica Store commercial manager, said, Bruton Place is a unique and discreet location surrounded by galleries, restaurants, offices, boutiques and residential properties, and attracts an eclectic mix of customers. We are particularly pleased to be opening here, as the atmosphere will be perfect for Leica enthusiasts, professional photographers and new customers alike.
The Leica Store Mayfair and the first floor facilities are set to complement other Leica Dealers and grow the brand in the UK. In particular, the S-System studio will be fundamental to the launch of our first ultra high-end digital system developed for the professional market.
Opening hours of the store will be 10.00 to 18.00 Monday to Friday, and 10.00 to 15.00 on Saturdays. Office, training facilities and studio will be by appointment only.