Clarification on the upcoming Leica store in West Palm Beach

The upcoming Leica store in West Palm Beach is not own by Leica but by the Palm Beach Photographic Centre. I have compared the upcoming Leica sotre incorrectly to the Apple and Microsoft stores which are owned by the same companies. Here is the official press release for more details:

The Palm Beach Photographic Centre, one of south Florida’s leading non-profit visual arts organizations, is announcing that the Centre’s photo supply store, The Pro Shop for Photographers (proshopforphotographers.com) is partnering with Leica Camera, the world’s leading manufacturer and purveyor of fine photographic equipment, to open a dedicated Leica Shop-in-Shop in its new location in West Palm Beach. This will be the first Leica Shop-in-Shop in the United States to introduce the new Leica Store design to the U.S. market following locations seen in Berlin, Paris and Moscow.

The Pro Shop for Photographers (at the Palm Beach Photographic Centre) will offer Leica’s full product portfolio from point and shoot cameras to rangefinder and medium format systems and binoculars. Similar to Leica’s products, this setting will follow Leica’s newly reinvented retail display presentation, both of which utilize premium design and materials to offer an impressionable experience.

An opening event is planned for Q4 2009.

For further information, please contact:
Mitch Polikoff
Evins Communications, Ltd.
mitch.polikoff@evins.com
212.377.3594

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