I have been following this rumor for few days over @ PhototRumors.com. I now have some more details: Hasselblad is planing to release a new camera that should be cheaper and as compact as the Leica s2.
Teasers about a “new baby” are already online:
Read more about the new campaign in DSLRmagazine (English translation). A better “human” translation can be found here.
