| WHO: | Leica Camera Inc. has partnered with the New York Photo Festival to offer photography enthusiasts the opportunity to experience firsthand a Leica M9 professional-grade camera. Attendees are encouraged to seek out their inner artist and experiment with the most advanced camera technology available today. |
| WHAT: | Photo enthusiasts may borrow the coveted Leica M9 digital rangefinder camera absolutely free for a period of up to four hours.
Each day there will be a set theme, challenging participants to capture the best photo that embodies that particular topic. Winners will receive a special Leica prize at the end of each day. A credit card and ID must be provided in exchange for the borrowed camera. Participants are asked to bring their own SD memory cards. For over 75 years, Leica Camera stands supreme among the world’s leading camera manufacturers for its unwavering commitment to pure form, functional perfection and unsurpassed level of optical and mechanical excellence. The Leica M camera series is renowned by photographers all over the world for being the fastest and most precise camera available to date. The M9 is the world’s first and only digital rangefinder camera. |
| WHEN: | Thursday, May 13 – Sunday, May 16
12:00-7:00pm (Thurs-Sat), 12:00-5:00pm (Sun) |
| WHERE: | New York Photo Festival Headquarters
Powerhouse Books 37 Main Street Brooklyn, New York 11201 |
| LINKS: | www.leica-camera.com |