Starting on 30 June 2010, Leica Camera AG will donate € 0.50 (0.50 Euros) to the UK-based Association for International Cancer Research (AICR) for every new follower of Leica’s Twitter account http://twitter.com/leica_camera (@leica_camera). Leica will donate an additional € 1,000 to the AICR upon reaching 10,000 followers by 9 July 2010.