“There’s no way that Leica will launch a below-£1000 compact system camera“.
Q: Can you explain the nomenclature change, from M8, M9 to ‘M’?
A: We don’t want to give our customers the feeling that when the M10 comes out, for instance, that the M9 is suddenly the ‘old’ model and they have to buy the new one because the old one isn’t good enough anymore. We decided that the continuous numbering concept is not the right thing for us in the long term. The Porsche 911 for instance has always been the Porsche 911. The Leica M is a timeless product, and this is what the naming should express.
Check out highlights from the first day of photokina 2012, September 18, 2012 including a stop at our S-Studio and the Leica Hall of Fame with 2012 recipient Nick Ut.
