Leica Camera issued an official statement on the delivery bottlenecks for the new M camera few days after AP broke the story online:
Since its presentation at the Photokina 2012, the new Leica M has become extremely popular. The large number of orders we have received shows the outstanding acceptance of the new M-System on the market. The enormous demand has by far exceeded our expectations, with the consequence that delays in deliveries can unfortunately not be avoided.
In the words of Markus Limberger, COO at Leica Camera AG: ‘We are very sorry about these delays and hope you will understand the current situation. Please rest assured that we are investing an enormous amount of time and effort in the sustainable expansion of our production capacities, naturally in full compliance with our commitment to absolute quality. Despite the very high demand, particularly of the Leica M, the quality of our products and the high-precision in our production maintains our high standard. ‘
A significant cause for the longer waiting times is Leica’s uncompromising manufacturing process in accordance with the ‘factory’ principle. Just like all other Leica products, the Leica M is manufactured and assembled in an elaborate manual process that must satisfy the most stringent demands on precision engineering, painstaking care and quality. Each Leica M is a handcrafted product in every detail and may only leave the factory after being tested, checked and adjusted for so long until its flawless finish and performance are guaranteed and fulfil the exhaustive quality demands on which the worldwide reputation of Leica is founded. This commitment to precision and quality has been the the core principle of Leica manufacturing for almost a century. The endurance, reliability and perceived value of Leica products have been instrumental in the creation of the Leica legend.
To ensure that we can continue to maintain these uncompromising quality standards and simultaneously reduce order-fulfilment times, Leica Camera AG is currently significantly expanding production capacities, creating job opportunities for additional specialists and trainees, and is building a completely new, ultra-modern factory that will open in Wetzlar in 2014 with facilities to satisfy production demand. The sum total of these measures will relieve pressures in the production process and simultaneously lead to considerably shorter order-fulfilment times.