The New York Times reports that the one-of-a-kind Leica M 240 designed by Jony Ive and Marc Newson could reach an estimated $500,000 to $750,000 during the (RED) charity auction on November 23;
“According to a Leica spokesman, the Leica M (RED) camera took two years to design and build and is the only camera ever designed by Mr. Ive. It’s also, as far as I can tell, the only digital camera to cost more than half a million dollars. Even by Leica’s standards, this is an expensive camera.
The special-edition Leica camera is made of die-cast magnesium and anodized aluminum, and comes with a 50mm f2.0 lens.”