Lomography announced a new Jupiter3+ 1.5/50 lens for L39 and M mounts.
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Press release:
A BOLD, BEAUTIFUL & BRIMMING-WITH-BOKEH RESURRECTION FROM THE ZENITH OF RUSSIAN OPTICAL DESIGN
A RESURRECTION OF PLANETARY PROPORTIONS
Designed by the highly experienced Lomography team and manufactured by the expert technicians at the exact same Zenit factory in Russia as the original lens, the New Jupiter 3+ Art Lens retains the strong character and Soviet spirit of its forbearer — crisp sharpness, smooth, natural colors and lush, dreamy bokeh — while transcending it in many ways. With substantial improvements on design and compatibility,
Lomography is extremely proud to introduce the New Jupiter 3+ Art Lens to their line of exquisitely handcrafted Lomography Art Lenses over half a century since the original Jupiter 3 lens was released.
UNSURPASSED CHARACTER
Equipped with a versatile 50mm focal length and fast f/1.5 maximum aperture, the New Jupiter 3+ Art Lens allows you to effortlessly capture every moment from portraits to everyday life. It has an outstandingly shallow depth of field at large apertures and yields stunning results in all kinds of settings, whether you’re shooting in low light or bright sunshine. Subjects will pop out from the frame while the defocused areas will be drenched in beautiful bokeh, resulting in an extremely unique image quality that makes this lens incredibly special and gives a character entirely its own!
HANDCRAFTED CONSTRUCTION
With years of knowledge and experience, the skilled and dedicated team of technicians at the Zenit Factory in Russia has produced the lens to the highest quality. In addition to having a modified 0.7m closest focusing distance (an improvement from 1m on the original lens), the New Jupiter 3+ Art Lens is directly compatible with L39 and M mount rangefinder and mirrorless digital cameras, as well as many more using adapter mounts. Constructed from chrome-plated solid brass, the New Jupiter 3+ Art Lens is much more durable than the original Jupiter 3 lens, which was made out of aluminum, so it will last for many, many years to come.
RICH RUSSIAN HERITAGE
First developed in Soviet Russia in the late 1940’s, the original Jupiter lens was crafted by the optical pioneers at the Zenit factory in the suburbs of Moscow and came to be loved for the incredible character it gave to the images captured with it. Since then, it’s been used to capture millions of photographs around the world. But production of the Jupiter 3 was halted in 1988 and the option to find one has become more difficult as time goes on. Lomography is proud to bring this lens back into the spotlight and make it available once again to a new generation of photographers.
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