Leica Camera AG to be ‘Official Photography Partner of Photokina 2016’ with a professional presence in Hall 2.1, and major exhibition at the Leica Gallery in Hall 1
Wetzlar, 20 July 2016: Leica Camera AG has announced that its presence this year at photokina 2016 in Cologne will be focused on professional photography and the needs of professional users – in addition to a unique exhibition in Hall 1 that the company will present as ‘Official Photography Partner of photokina 2016’.
At the Leica stand in Hall 2.1, which has been completely redesigned, professional photographers and visitors to the show will be able to find information and comprehensive advice on the broad spectrum of Leica professional tools and image006.jpgservices available for all photographic applications. In addition to the Leica S medium format system, the focus at the show will be on the mirrorless Leica SL-System, the legendary Leica M rangefinder system and Leica’s world-renowned precision lenses, all hand-crafted in Germany. Leica will also be showcasing the multi-award-winning, premium Cine lenses manufactured by CW Sonderoptic, as well as the wide range of professional photographic products from Sinar Photography.
As ‘Official Photography Partner of photokina 2016’, Leica Camera AG will also be staging the impressive ‘Masters of Photography’ exhibition in the 2,000 square metre Leica Gallery in Hall 1. The exhibition will display 15 series of photos with a total of approximately 400 pictures by the following acclaimed Leica S, SL, and M photographers: Alex Webb, Ara Güler, Bruce Gilden, Ellen von Unwerth, York Hovest, Jacob de Boer, Per-Anders Pettersson, Patrick Zachman, Jens Umbach, Roger Ballen, Helge Kirchberger, Christian Steinwender, Fred Mortagne, Kurt Hutton and the two winners of the Leica Oskar Barnack Award 2015, JH Engström and Wiktoria Wojciechowska.
In a separate display, Leica Camera AG will present an exhibition entitled ‘Upcoming Masters’ – a joint venture organised in collaboration with the ‘Deutsche Gesellschaft für Photographie’ (DGPh – the German Photographic Society) and the Photoindustrie-Verband (PIV – The Imaging Association), which will showcase a total of 80 works by promising newcomers from ten selected international universities and academies.
The Leica Gallery in Hall 1 will be open to visitors from 10.00 to 18.00 every day. The event calendar for photokina 2016 will feature an entertainingly diverse stage programme with interviews and personal lectures by the photographers whose works are exhibited in the Leica Gallery.
Oliver Kaltner, CEO of Leica Camera AG, said, “With this year’s concept, we consciously underline our competence and positioning as a leading and innovative provider of professional camera products and services. It is also our wish to share our commitment to the unique and fascinating photographic culture for which the company and the Leica brand have stood since its beginnings with the numerous photography enthusiasts visiting photokina 2016.”