This is not an April Fools’ Day joke – Reddotforum reports that a new Leica price increase is coming to the US on April 1, 2021. Here are the details:
| Product Code |
Item | Current Price |
New Price |
Change |
| 20002 | Leica M10-R, black chrome finish | $8,295 | $8,995 | $700 |
| 20003 | Leica M10-R, silver chrome finish | $8,295 | $8,995 | $700 |
| 20061 | Leica M10 Monochrom Leitz Wetzlar Limited | $8,295 | $8,995 | $700 |
| 20050 | Leica M10 Monochrom | $8,295 | $8,995 | $700 |
| 10301 | Leica MP 0.72 silver chrome finish | $5,295 | $5,395 | $100 |
| 10302 | Leica MP 0.72 black paint finish | $5,295 | $5,395 | $100 |
| 10370 | Leica M-A (Typ 127), black chrome finish | $5,195 | $5,295 | $100 |
| 10371 | Leica M-A (Typ 127), silver chrome finish | $5,195 | $5,295 | $100 |
| Product Code |
Item | Current Price |
New Price |
Change |
| 10854 | Leica SL2 | $5,995 | $6,595 | $600 |
| 10880 | Leica SL2-S | $4,895 | $4,995 | $100 |
| Product Code |
Item | Current Price |
New Price |
Change |
| 11177 | Leica Super-Vario-Elmar-SL 16-35mm f/3.5-4.5 ASPH | $6,095 | $6,295 | $200 |
| 11176 | Leica Vario-Elmarit-SL 24-90mm f/2.8-4.0 ASPH | $5,495 | $5,595 | $100 |
| 11175 | Leica APO-Vario-Elmarit-SL 90-280mm f/2.8-4 | $7,095 | $7,295 | $200 |
| 11183 | Leica APO-Summicron-SL 28mm f/2 ASPH | $5,195 | $5,195 | No change |
| 11184 | Leica APO-Summicron-SL 35mm f/2 ASPH | $5,095 | $5,195 | $100 |
| 11185 | Leica APO-Summicron-SL 50mm f/2 ASPH | $4,995 | $5,095 | $100 |
| 11178 | Leica APO-Summicron-SL 75mm f/2 ASPH | $5,295 | $5,395 | $100 |
| 11179 | Leica APO-Summicron-SL 90mm f/2 ASPH | $5,695 | $5,795 | $100 |
| 11180 | Leica Summilux-SL 50mm f/1.4 ASPH | $5,895 | $5,995 | $100 |
| Product Code |
Item | Current Price |
New Price |
Change |
| 19050 | Leica Q2, black anodized | $4,995 | $5,495 | $500 |
| 19055 | Leica Q2 Monochrom | $5,995 | $6,195 | $200 |
| 19058 | Leica Q2 Daniel Craig x Greg Williams | $6,995 | $6,995 | No change |
| Product Code |
Item | Current Price |
New Price |
Change |
| 10832 | Leica S3 | $18,995 | $19,995 | $1,000 |
| Product Code |
Item | Current Price |
New Price |
Change |
| 19300 | Leica CL, silver anodized finish | $3,095 | $3,195 | $100 |
| 19301 | Leica CL, black anodized finish | $3,095 | $3,195 | $100 |
| 19330 | Leica CL Starter Bundle, Black with Elmarit-TL 18mm | $2,995 | $3,095 | $100 |
| 19340 | Leica CL Starter Bundle, Silver with Elmarit-TL 18mm | $2,995 | $3,095 | $100 |
| 19341 | Leica CL Vario Bundle, Black with Vario-Elmar-TL 18-56mm | $3,650 | $3,795 | $145 |
| 19342 | Leica CL Vario Bundle, Silver with Vario-Elmar-TL 18-56mm | $3,650 | $3,795 | $145 |
| 19334 | Leica CL ‘Edition Paul Smith’ | $3,395 | $3,395 | No change |
| 18188 | Leica TL2, silver anodized finish | $2,495 | $2,595 | $100 |
| 18187 | Leica TL2, black anodized finish | $2,495 | $2,495 | No change |
| Product Code |
Item | Current Price |
New Price |
Change |
| 11082 | Leica Super-Vario-Elmar-TL 11-23mm f/3.5-4.5 ASPH | $2,095 | $2,195 | $100 |
| 11080 | Leica Vario-Elmar-TL 18-56 f/3.5-5.6 ASPH | $1,895 | $1,995 | $100 |
| 11083 | Leica APO-Vario-Elmar-TL 55-135mm f/3.5-4.5 ASPH | $2,095 | $2,195 | $100 |
| 11088 | Leica Elmarit-TL 18mm f/2.8 ASPH, black anodized | $1,495 | $1,595 | $100 |
| 11089 | Leica Elmarit-TL 18mm f/2.8 ASPH, silver anodized | $1,495 | $1,595 | $100 |
| 11081 | Leica Summicron-TL 23mm f/2 ASPH | $2,095 | $2,195 | $100 |
| 11084 | Leica Summilux-TL 35mm f/1.4 ASPH, black anodized | $2,795 | $2,895 | $100 |
| 11085 | Leica Summilux-TL 35mm f/1.4 ASPH, silver anodized | $2,795 | $2,895 | $100 |
| 11086 | Leica APO-Macro-Elmarit-TL 60mm f/2.8 ASPH, black anodized | $3,295 | $3,395 | $100 |
| 11087 | Leica APO-Macro-Elmarit-TL 60mm f/2.8 ASPH, silver anodized | $3,295 | $3,395 | $100 |
| Product Code |
Item | Current Price |
New Price |
Change |
| 19116 | Leica D-Lux 7 | $1,195 | $1,295 | $100 |
| 19141 | Leica D-Lux 7, black | $1,195 | $1,295 | $100 |
| 19121 | Leica V-Lux 5 | $1,395 | $1,495 | $100 |
| 19126 | Leica C-Lux, Light Gold | $1,195 | $1,195 | No change |
| 19130 | Leica C-Lux, Midnight Blue | $1,195 | $1,195 | No change |
Press release:
At Leica Camera, we are dedicated to preserving our unparalleled tradition of optical excellence, craftsmanship and the integrity of our product portfolio. We hold ourselves accountable to high standards with our products and to being transparent with our loyal customers as well.
Over the past year, the relationship between the US Dollar and Euro has suffered and we have absorbed these costs. However, as this continues, we need to adjust our pricing in order to ensure pricing integrity across all Leica subsidiaries and to continue delivering the highest quality of products.The new prices will vary by product, but overall will generally reflect on average a 2% – 5% increase. Additional details include:
- All price increases will be effective on April 1, 2021 with the exception of the Leica M-Noctilux 50mm f/1.2 Black 11686, which will increase effective immediately on March 15, 2021.
- Items recently introduced, including the APO-Summicron-M 35 f/2.0 ASPH, Leica D-Lux 7 Street Kit, Q2 Daniel Craig x Greg Williams, and the APO Summicron-SL 28mm f/2.0 ASPH will not increase in price.
We are dedicated to creating products as exceptional as the photographers behind them and we thank you for being a loyal customer and member of our Leica Family.
Update: a similar price increase is coming also in Russia.
