Today Leica announced that it had acquired the smartphone photography startup Fjorden Electra AS and introduced a new smartphone app called “Leica LUX” that can simulate the “Leica look” of different lenses: “With Leica LUX, users can experiment with well-known Leica lenses without having to physically take a camera in their hands. In ‘Aperture-Mode’, iPhone … Continue reading New Leica LUX app can simulate the “Leica look” of different lenses