The 2025 Mammut Photo Contest has partnered with Leica Camera to hide gear and cameras in remote, cinematic locations worldwide. This “Finders/Keepers” activation is part scavenger hunt and part campaign launch, designed to fuel real-world adventure and creative participation. And while the images might be inspiring, this contest isn’t just for pros or peak-baggers. It’s about storytelling, connection, and emotion – your photo doesn’t have to be “epic” to win. Everyone is encouraged to enter. Here are the details:
Mammut – a global leader in technical gear and alpine experiences – just announced its Mammut Photo Contest 2025, centered around the theme “TAKE YOUR BEST SHOT: The Photo Contest for Your Kind of Summer.” The contest invites photographers of all skill levels to submit their most striking outdoor shots across five creative categories – from landscapes and landmarks to food, friends, and hidden gems – with submissions open from May 15 to July 15.
Prizes include:
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The overall winner will receive the premium segment SL2-S Kit with Vario-Elmarit-SL 24-70 from the German camera manufacturer Leica, 2 Economy Class airline tickets with SWISS (valid from any location served by SWISS), and 2 one-day Swiss Travel Passes (1st class) for unlimited travel within Switzerland. The overall winner will also receive the same prizes awarded to the category winners.
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Each of the 6 category winners will receive a Mammut deluxe summer kit consisting of Mammut Comfort Fiber Sleeping Bag -5C, Ducan Guide Hardshell Hooded Jacket, Mountain Tough Pants, Mammut Ducan Spine 28-35 backpack, Mammut Core T-shirt, Aenergy Light Cap, Smart Wallet Ultralight, First Aid Kit Pro, Mammut Pocket Knife. Additionally, the category winners will receive a one-day guided mountain experience with 2 nights’ accommodation in Zermatt, Switzerland (excluding travel and food costs, valid until December 13, 2026), and a one-year membership in the Mammut Collective Pro Deal Program.
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The remaining 24 finalists will each receive a Mammut ultimate summer kit, including a Mammut Ducan Spine 28-35 backpack, Mammut Core T-shirt, Aenergy Light Cap, Smart Wallet Ultralight, First Aid Kid, Mammut Pocket Knife, as well as a one-year membership in the Mammut Collective Pro Deal Program.
This summer, Swiss outdoor brand Mammut is calling on photographers and nature lovers around the world to capture their unique view of the outdoors through powerful imagery. To kick off the 2025 Mammut Photo Contest, the company is making waves with a global “Finders/Keepers” campaign: Renowned outdoor athletes are hiding high-quality gear packages in secret locations around the world – including Mammut CEO Heiko Schäfer himself, who ventured into the famous Eiger North Face to do so.
Creativity Meets Adventure – How the Contest Works
The contest is open to participants of all experience levels – from ambitious hobbyists to seasoned professionals. The goal is to submit photos that showcase stunning places, moving encounters, and the magic of being outdoors.
Entries can be submitted between May 15 and July 15, 2025 (11:59 PM CEST) via the platform mammut.com/photocontest.
The categories include:
- Book a Room with a View – Landscapes & Base Camps
- Don’t Miss the Sights – Favorite Locations
- Chill with the Locals – Unforgettable Encounters with People or Animals
- Avoid Tourist Traps – Hidden Natural Gems
- Dine Under the Open Sky – Culinary Outdoor Moments
- Check-In Early – Exclusive Instagram Category
