The Leica Q is the best-selling Leica camera today

Pictured: the new Leica Q3 Metal Gray camera

The Leica Q is the best-selling Leica camera, according to a recent presentation by Leica’s VP of global marketing, Andrea Pacella. Leica sells more than twice as many Q fixed cameras as M rangefinders.

Secondary market data consistently shows strong Q-series volume (Q2 often among the highest individual model transaction counts due to lower used pricing). Similar are the reports from the camera rental market:

The Leica Q2 is the most rented point-and-shoot camera from the past year at Lensrentals

Retailer rankings frequently place the Q among overall best-selling cameras in premium/compact categories:

Leica Store Miami best selling cameras, lenses, and accessories for 2024

Interesting: the top-selling Leica camera for the past 10 years at Map Camera Japan is…

Best-selling cameras and lenses for June at Yodobashi Camera

Leica already hinted at this in its last financial report: “The Leica Q3 was the biggest seller among the company’s digital cameras.”

Leica Camera FY 2024/25 financial results: revenue up 7.6% to €596 million, alongside continued profitability growth