Fundraising on Twitter for Leica enthusiasts’ charity initiative

Starting on 30 June 2010, Leica Camera AG will donate € 0.50 (0.50 Euros) to the UK-based Association for International Cancer Research (AICR) for every new follower of Leica’s Twitter account (@leica_camera). Leica will donate an additional € 1,000 to the AICR upon reaching 10,000 followers by 9 July 2010.

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