What is L² Technology?

It seems that there is still confusion between the L Mount and the L² Technology alliance, so Panasonic published a new video trying to explain what L² Technology is:

Back in January Panasonic already tried to explain what the L² Technology (Leica x Lumix) alliance is:

Panasonic executive explains the recently announced new alliance called L² Technology (Leica x Lumix)

L² was formed last year:

Leica and Panasonic formed a new alliance called L² Technology (Leica x Lumix)

The processor in the new Panasonic S5 Mark II/x cameras was jointly developed with Leica under the L² alliance

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