Closer look at Leitz Park, the future headquarter of Leica Camera AG in Wetzlar

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Here is a closer look of the future Leica Camera AG headquarter in Wetzlar, Germany:

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  • E

    Looks like film reels… Very nice!

  • CHD

    Nice looking building…but who cares?? Seriously, what other company gets so much press because they show pics of a new factory or open a new store in Tokyo??? How about some actual PRODUCTS.

    • Nobody Special

      You forgot!!!!

      They’re opening a Boutique Store in Washington DC!!! Oh boy!!!!

      Maybe they’ll have the R solution!!!!!! (a HUGE, laughing ‘smiley face’ goes here)

    • E

      Actual products, actual products, people are always so hungry of actual products. I use an old Leica from the 50′s and is so wonderful and magical that I don’t want to change it. Of course it’s nice to have modern stuff, but why being always sooo “now now”. Leica M8 is nice, M9 is better and soon will be M10 , X2 and maybe more… And all the lenses? Why complaining? Imagine what beautiful things will be produced on this new plant. But whatever, for a photographer is more important making new pictures than tons of new equipment.

      • Robert Falconer

        That’s a wonderful sentiment, but selling new equipment is what keeps companies alive.

        I understand Leica’s attempt to duplicate the Apple model here – and I love the aesthetics of their stores (superior to Apple), but Leica needs new product to remain relevant in the market. They almost went belly-up back in ’06 because they were slow to respond to market changes.

        The M10 is going to need far superior low-light sensitivity and a superior (and larger) LCD display screen – among several other things – to be a useful tool, to say nothing of justifying its exorbitant price.

        The reality is that very few professionals (relatively) use Leica products. And thus far no-one at the photo editorial desk of National Geographic seems to mind publishing those “inferior” images from Nikon or Canon.

        • Nobody Special

          I agree. Yes, the old equipment is adequate and it will still be useable after the digital M’s are not. Even so, there is also NO reason that Leica cannot bring out a technologically advanced M camera and have a traditonal line, as they have done with continuation of the film M.

          It’s also true that not just in ‘o6, but since the mid ’70′s that they had been hanging on by the hair’s of their chinny-chin-chin. Leica needs a vision that is for photographers that don’t have to spend an arm and a leg – most photographers in other words. Beautiful equipment doesn’t take pictures – photographers do. Many real photographers have been asking for Leica to get ‘real’ for a long time.

        • E

          Does it mean that for you an M9 or M8 are not useful? You can improve them but it doesn’t mean that actual equipment is useless. In 90% of cases is completely useful. But I agree with you when you say “selling new equipment is what keeps companies alive”. To produce that equipment is the pourpouse of the new plant or I’m so wrong?

      • CHD

        E, nice of you to wax poetic about your 1950′s Leica and shun everything new…but it’s more than a little ironic given that you are posting this on a gearhead site……

        • Peter

          I’m always interested in what Leica is up to, but I mostly love their old film cameras…. I guess I must be ironic too!

          • Nobody Special

            You’re not the only one – I’ve loved the SL/SL2 series since day one – and its a shame they just didn’t use that ‘SLR form-factor when they moved into electronic bodies and dare I say, it would have been perfect for a DSLR.

            It’s weird how they won’t improve or change the M but they constantly ‘improved’ or upgraded the R bodies.

        • E

          Exactly CHD exactly. Maybe I’m some kind of poetic troll in this site ;D. But I clarify you one aspect… I’m not shunning everything new as you states. Read carefully what I said because I never write that new things are bad. Simply I was pointing at this whining that some people have about new things ALWAYS… What do you expect exactly… one camera every 6 months? More? Less? For what for? Here you have a post about a factory that will produce high tech equipment in two years and you say “How about some actual PRODUCTS”. What, and M9 or a S2 are not actual or not enough good? (oh yes i forgot, in price they are not enough good) In just 8 days Leica will make probably a big announcement and you still write that. That’s not serious.

          In general the problem when you talk about something old is that immediately high tech people think you are saying something like old times were better and thing you are a poetical waxer and that’s not true. They are so defensive that they don’t make any effort in trying to understand what you are saying. One can like new things (as me and that’s the reason to visit this site) and in same time recognize the beauty of the “old school” and don’t be so anxious about new things… beware of that kind of disease. And believe me I have a nice digital DSLR from last year along with my very old equipment (beginning from 1915) and I use ALL that stuff… film when I feel is the best for a subject or situation.. digital in the same way… 35mm, MF or FF for the right pourpose, black and white or coulour in the same way. Stradivarious are very old and sounds very nice for certain kind of music, but probably you are not going use one for making raeggeton or even progressive rock.

        • E

          Exactly CHD exactly. Maybe I’m some kind of poetic troll in this site ;D. But I clarify you one aspect… I’m not shunning everything new as you states. Read carefully what I said because I never write that new things are bad. Simply I was pointing at this whining that some people have about new things ALWAYS… What do you expect exactly… one camera every 6 months? More? Less? For what for? Here you have a post about a factory that will produce high tech equipment in two years and you say “How about some actual PRODUCTS”. What, and M9 or a S2 are not actual or not enough good? (oh yes i forgot, in price they are not enough good) In just 8 days Leica will make probably a big announcement and you still write that. That’s not serious.
          In general the problem when you talk about something old is that immediately high tech people think you are saying something like old times were better and thing you are a poetical waxer and that’s not true. They are so defensive that they don’t make any effort in trying to understand what you are saying. One can like new things (as me and that’s the reason to visit this site) and in same time recognize the beauty of the “old school”. And believe me I have a nice digital DSLR from last year along with my very old equipment (beginning from 1915) and I use ALL that stuff… film when I feel is the best for a subject or situation.. digital in the same way… 35mm, MF or FF for the right pourpose; black and white or coulour; rangefinder, SLR or DSLR, etc. Stradivarious are very old and sounds very nice for certain kind of music, but probably you are not going use one for making raeggeton or even progressive rock. People usually want a unique and ultimate tool for everything and that’s not possible.

          PS. Strange, very strange… this comment dissapeared the first time that I sent it in a mysterious way.

  • David K.K. Hansen

    The front court has a potential for being a nice skate park, too.

  • MYE

    CHD,
    I think the new factory is to accommodate the demand of supply. Maybe you didn’t know but the M8 and M9 completely surpassed what they were expecting, but now it’s also allowing them to build this factory so they can make more product and hopefully research lots of new ways/things!

    Another note, Germany has one of the highest labor wages, which is one of the many factors into their pricing, along with the many hand processes that goes into making their products. (I used to live in Germany) And the press? Well Leica has an important history with photography! DUH! …and is still living up to that (first full frame digital rangefinder and fastest lens on the market!)

    • Peter

      I like it when I know workers are well payed. Call me strange… but I don’t lust after a cheaper product if I know it was only made cheap by paying workers are really bad wage and subjecting them to horrible working conditions.

      • CHD

        Peter,

        ‘Cheap workers’ and ‘poor wages’ are all a matter of perspective. Remember when Nike was absolutely trashed in the media for having children work in their factories??? The outcome was the children no longer work in Nike factories, but instead of having a low paying job they now have no job and STILL don’t go to school.

        • Peter

          don’t believe the hype…. please. Consumerism should not trump human rights.

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