Grand opening of the Leica Store in Washington DC

The grand opening of the Leica Store in Washington DC will take place on May 2nd, 2012. Leica is offering three free M9 and S2 events on that date:

Celebrate the opening of our Leica Store Washington DC. Join us on an M9 Walking Tour and the S-2 Studio Event on Wednesday, May 2, 2012 and get the opportunity to experience our M-System and S-System personally.

  • M9 Walking Tour - Wednesday, May 2, 2012 (10:30 a.m. – 12:30 p.m.)
  • M9 Walking Tour - Wednesday, May 2, 2012 (1:30 p.m. – 3:30 p.m.)
  • S2 Studio Event - Wednesday, May 2, 2012 (2:00 p.m. – 5:00 p.m.)

As space is limited, please RSVP via email to indicating which event(s) you would like to attend.

Leica Store Washington DC
977 F Street, NW
Washington, DC 20004
Telephone: (+1) 202-787-5900

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  • Daryl

    Beautiful looking store, wish I could attend, definitely a spot I will visit when in D.C

  • FED4-user

    They could wait till May 10 and make a great USA product launch event. Recently I started to notice a lots of lost opportunities for marketing team at Leica, which still probably consumed with obnoxious product packaging. Almost like Leica is not in sync not only with consumer aspect of the business, but with more simplistic within organization (although many will argue leica AG and leica inc are different organizations).

  • Nobody Special

    Boy, if I only had enough fingers and toes to count all the times Leica has missed the product/marketing train…….

    Or better still, if I had a $ for every time they missed a product idea or marketing opportunity I might even be able to buy an S2 – as much of a joke as it is. Do they serve Leica kool-aid at the ‘Boutiques’????

    • FED4-user

      Completely agree about missed product marketing train. I am now wondering the management thinks being constantly behind makes them look first.

      • Nobody Special

        Honestly – when theycame out with the R8, you could tell they something up their sleeve with the electrical contacts in the ‘film chamber’ of the camera – they designed something with a plan for it – the DMR.

        As conservative a plan as it was at least you could see they were thinking – but then Kaufmann became involved and now, it’s like reading tea leaves trying to figure out just what the heck they are thinking or going. I still have some hope but……

  • Liora

    It may seem like a missed marketing opportunity, but opening now gets more product out before whatever comes out May 10….seems like an awesome marketing strategy. Additionally, I’m sure the store will hold another event for the May 10 announcement, which will bring more/different customers to their store. It works.

  • Nobody Special

    It works for Leica how??? When has it worked for them – this new marketing stradegy?

    We’ll see.

    • Liora

      I’m sure Leica could always improve, but I feel that about every company. In terms of the store grand opening not coinciding with May 10, my point is, this is a way for product to be sold before the May 10 announcement and those new products replace what’s already in stock at the store. In case you didn’t know, the store has already had a soft opening, and with the grand opening, I’m sure even more product will be sold before the May 10 announcement. So whatever comes out May 10, will replace some of the models they have now. With the grand opening before May 10, they can sell what will soon be old models. I don’t know what’s coming out, but I’m sure they will come out with updated/newer versions of whatever they have now. So in this sense, to sell and get rid of older inventory, the store opening not coinciding with May 10 seems like a good idea.

      Yes, Leica was behind with the digital age, but they came out with something that they thought was impossible, a full frame digital rangefinder, still back compatible with most of the older lenses, and the same size, keeping their already loyal customers, and reaching out to new customers. Plus, I don’t think Leica needs to market too much. They definitely don’t for their lenses or their M system. I know that I have never seen a Leica ad ANYWHERE. Only product placements for other ads, and they have brochures available at dealers and stores. But other than that, they don’t pay for television commercials or ads in magazines or billboards…because they don’t have to.

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