Leica D-Lux 6 Edition G-STAR RAW camera

Leica D-Lux 6 Edition G-STAR RAW camera 1
Leica D-Lux 6 Edition G-STAR RAW camera 3
Leica D-Lux 6 Edition G-STAR RAW camera 4
Leica D-Lux 6 Edition G-STAR RAW camera 2

Today Leica announced a new D-Lux 6 Edition G-STAR RAW camera:

In collaboration with G-Star, the Dutch denim label, Leica is proud to present a limited special edition of the Leica D-Lux 6 compact camera. Inspired by the successful G-Star RAW collection, the new Leica D-Lux 6 ‘Edition by G-Star RAW' features an unusual colour concept, is finished in the typical RAW design, and features the inscription ‘LEICA BY G-STAR RAW ... JUST THE PRODUCT.'

This was probably the special edition camera that was expected to be unveiled at the Leica Store LA opening tomorrow. We are still waiting for the limited edition Leica M designed by Jonathan Ive.

Leica D-Lux 6 Edition G-STAR RAW camera promo video:

Additional Leica D-Lux 6 Edition G-STAR RAW camera images:

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  • Mark James Luzzi

    Another Leica fashion statement

    • waterengineer

      Literally, given the designer.

  • stepper

    Wow… Is sit just me or does Leica lose it’s appeal with every limited edition that it makes.

    • http://leicarumors.com/ Leica Rumors

      This is a “special” edition, not limited.

  • stepper

    Me thinks you should only have the word “RAW” in the name of a camera if it has something to do with shooting RAW – just sayin.

    • James Donahue

      Nah.. Carrots can be used RAW.

  • dannybuoy

    Well lookie here. We have ourselves a micro M, oh no a marginal M, or is it a medium M. I’ve lost track

  • Andreas

    I find the tag-line “… just the product” printed on the flash particularly amusing for this camera :)

  • 103David

    So wait…are they sellin’ pants, a camera, or a strap for a camera? Or a strap to hold the pants up…?
    Oh, I get it…it’s a kind of jock-strap somehow involving the pants.
    But how exactly does it attach?
    I mean to the pants…and then to the wearer.
    Any way I can see would seem…very uncomfortable.
    Can anyone offer any suggestions?

  • Another Thought

    I do understand the criticism of this and the other special edition cameras…clearly they are fashion statements, and it makes no practical sense to pay more for such window dressing on your camera.

    That being said, why is this a problem? People buy all types of stuff all of the time because of looks, fashion, image, etc. We can all name fashion brands, jewelry brands, automotive brands, etc that seek to appeal to people based on a certain image. It should not surprise anyone that buying a product involves emotion as well as reason.

    If someone wants a camera due to look and feel, then more power to them. I don’t fault Leica for releasing such a camera and I don’t fault people who buy it; to each his or her own. It would be a boring world if no one had a sense of fashion or appearance, or if people all thought the same.

    • fjfjjj

      It’s a problem because it reflects Leica’s direction of its very limited corporate resources away from photography and towards fashion.

  • James Donahue

    HOW MUCH!!!!

    • http://leicarumors.com/ Leica Rumors

      The price has not been officially announced yet.

      • dave

        990 €

    • fjfjjj

      Sure you don’t need a “?” in there somewhere?

      • James Donahue

        No, just tired of all Manufacturers announcing products with no price.

  • Zhemin

    WoW, a new low from Leica.

  • BA

    Jony Ive homeless looking cousin.

  • fjfjjj

    “Leica by G-Star Raw.” Didn’t they get that backwards? Will not buy.

    • James Donahue

      They don’t care

  • Ken Elliott

    I’m no fan of these special editions. But for a small company like Leica, it makes a lot of sense. First, one of Leica’s significant markets is high end fashion. By allowing different designers to create customized versions, they gain a lot of input for future product designs.

    As a photographer who has (and does) own several Leicas, I think anything they can do to help stay in business is a good thing. We have lost many of our classic brands, and I have to admire Leica’s leadership for finding a way to grow the company.

    • SiO

      Agree. If this helps them stay around making the M system I am happy.

  • CK Dexter Haven

    Yippee!

    Leica. The White Label Company.

  • MS

    The camera is lame, Gstar is lame….that video was so lame….. ugh.

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