Two new Kumamon limited edition versions of the Leica M and Leica C cameras were announced in Japan. 50 pieces of the C model will be produced and only one of the M model. More information available at DC.Watch.
From Wikipedia: "Kumamon is a mascot created by the government of Kumamoto Prefecture, Japan. He was first created in 2010 for a campaign called to draw tourists to the region."
See also Kumamon at Leitz Park.