Leica’s chairman: “Leica is back again”

Mr. Spiller

As previously reported Leica Camera AG is back in the profit zone. Amateurphotographer published some comments on this topic from Rudolf Spiller (Leica Camera AG chairman):

"Leica is back again. Innovative technical solutions, outstanding product quality and distinct design... this is what attracts and enthuses an increasing number of consumers worldwide. With its clear course for innovation, and its powerful and efficient structure, Leica has set the course for a successful turnaround. The success has been based on the readiness of both employees and management to support and structure the changes necessary to attain our shared objectives"

In the same article David Bell (managing director of Leica Camera Ltd, UK) explains the low supply of some Leica products:

"We simply cannot manufacture and stockpile new products in quantities suitable for a worldwide launch. 'This highlights the importance of taking the company into profit and we thank our customers for patiently waiting for supplies of cameras like the M9. The good news here is that supplies are improving by the week."

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  • Bruce Little

    LoL…

    How exactly can you “take a company into profit” if you can’t ship meaningful quantities of product after investing untold millions in R&D, product development, Apple-esque boutique store openings, and mega-priced “collector editions”..???

    That sounds like a neat trick.

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