Leica D-Lux 5 Titanium set selected as best camera by Travel+Leisure design awards

Leica Camera selected as one of 19 winners in the eighth annual competition recognizing standout hotels, museums, retail spaces, travel products and more

Allendale, NJ (February 29, 2012) – Leica Camera, Inc., the legendary German camera manufacturer, has been bestowed a Travel + Leisure Design Award for the Leica D-Lux 5 Titanium Set, a special edition in the highly successful D-Lux line. Honored in the category of “Best Camera,” the D-Lux 5 Titanium Set has been selected as one of 19 winners in the eighth annual competition and joins an elite group of standout new products, buildings and destinations that embody the many ways in which thoughtful design enhances and defines the travel experience. The winners of the Travel + Leisure Design Awards are featured in the magazine’s March issue, now on newsstands, and can be viewed online at   http://www.travelandleisure.com/articles/tl-design-awards.

“We are thrilled that the D-Lux 5 Titanium Set, which was created for connoisseurs of excellent design, has been selected for this honor. The ideal camera for those who love to discover inspiring moments when exploring the greatest cities in the world, the D-Lux 5 Titanium is the quintessence of style and is crafted from the highest quality materials,” said Christian Erhardt, Vice President of Marketing at Leica Camera, Inc. “An all-inclusive package with a premium titanium-colored leather case and the latest Adobe® Photoshop® Lightroom® professional image-processing software combined with superior image quality and unparalleled ease of use improves the lives of travelers using the D-Lux 5 Titanium Set and makes their travel experience more memorable.”

The annual Travel + Leisure Design Awards are selected by a distinguished panel of experts in their fields. This year’s jury was moderated by Travel + Leisure’s Consulting Design Editor Chee Pearlman and included Fashion Designer Derek Lam, Artist Michele Oka Doner, Interior Designer Muriel Brandolini, Friends of the High Line Co-Founder Robert Hammond, Priestmangoode Founding Director Paul Priestman and Todd Williams Billie Tsien Architects Co-Founder Billie Tsien. The Leica D-Lux 5 Titanium and other 2012 Design Award winners will be recognized at an event held in Berlin, Germany on March 7, 2012 hosted by Editor-in-Chief Nancy Novogrod and VP/Publisher Jean-Paul Kyrillos.

The special edition D-Lux 5 Titanium features the same advanced technical specifications of the standard model Leica D-Lux 5. An ideal tool for a wide variety of photographic opportunities, the 10.1 megapixel D-Lux 5 Titanium incorporates a fast zoom lens with a focal length range from 24 to 90 mm (35 mm equivalent focal length). Perfectly attuned to the lens, the 1/1.63” CCD image sensor is particularly large for a compact camera. This sensor, together with the camera’s electronics and software, produces images with outstanding natural color rendition, superb sharpness and high brilliance.

With a wide viewing angle and 460,000 pixel resolution, the camera monitor displays extremely high quality images both before and after capture. Clearly laid-out functions and straightforward operation of its comprehensive range of features and manual settings ensure intuitive handling of the camera in all photographic situations, from creative image design to spontaneous spur-of-the-moment shots, or when using the 720 pixel HD video function.

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