Leica M camera designed by Jony Ive and Marc Newson for RED sold for $1.8 million

Leica M camera designed by Jony Ive and Marc Newson for RED
The Leica M custom made camera by Jony Ive and Marc Newson for (RED) sold for $1,805,000 at Sotheby's charity auction in New York (hammer price with buyer's premium). The camera was initially expected to reach $500,000 to $750,000. The (RED) auction at Sotheby's raised a total of $26.2 million to fight AIDS in Africa.

Update - here is the translated press release:

Leica M for (RED)" auctioned most expensive digital camera in the world for 1.8 million U.S. dollars

Solms (ots) - the renowned auction house Sotheby's in New York has been written on this Saturday evening Photography and auction history: the most expensive digital camera in the world, specially for the auction of charity "(RED)" designed Leica M, has for a record price of 1.8 million U.S. dollars changed hands. The design of this unique comes from the legendary designers Sir Jonathan Ive and Marc Newson. Was auctioned the "Leica M for (RED)" along with more than forty other exclusively designed objects in the (RED) Auction for the benefit of a charity fund to fight AIDS, tuberculosis and malaria in Africa. The bidder who ultimately won the contract for the camera remained anonymous.

Dr. Andreas Kaufmann, Chairman of the Board of Leica Camera AG, Solms, was highly pleased with the auction result: "Jony Ive and Marc Newson are two exceptional talents that we have our Leica M gladly entrusted The exceptional design of this camera and the myth of the brand. Leica have together contribute a record amount for the control of diseases to achieve in Africa. We are very proud to be part of this charity success. We hope that can continue successfully through this auction the fight against AIDS and other diseases and that the suffering of the population gets stronger in Africa in the public eye. "

With the aid of the charity auction is for more than 30 years, the first time a generation growing up without AIDS. Currently going over 900 children a day come to the virus on the world. Daily leave for less than 30 cents to treat pregnant women to prevent mother-to-child transmission. By 2015, this number can be reduced to almost zero.

In collaboration with Leica Camera AG and on behalf of (RED), the designer Jony Ive and Marc Newson 561 models and over 1,000 prototype parts of the "Leica M for (RED)" have designed and manufactured to 85 working days. Body and lens were made ​​of a special alloy. The Leica-specific leather trim was replaced by a laser-machined anodized aluminum enclosure with a finely textured texture. More than 21,000 hemispheres give the camera a whole new and unique aesthetics. The "Leica M for (RED)" is a full-frame CMOS sensor, a high-performance processor and the lens Leica APO-Summicron-M 1:2 / 50 mm ASPH.equipped.

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  • 3foot1

    Twice on this site I predicted a price of $1.7 million, so now I’m tempted to turn my attention to the stock market…

    For those of you who’ve criticized the camera, just remember that the money is going to charity. If I could afford to give a couple million dollars to a good cause, I’d be psyched to acquire something like this as a bonus.

    • Yes, I remember your comment. My guess was over a million. Let us know your stock picks 🙂

      • Jim

        buy low, sell high.

  • Neopulse

    So glad it made so much for such a good cause. Good luck (RED) in your future

  • scott

    Fight AIDS, not aids. Sound like they are trying to steal food from African children.

    A $1.8M camera that will not take more than 50 pictures in its lifetime. Hope it comes with perpetual warranty by Leica.

  • Jacques Marchand

    A good weekend if you were a Leica auctioneer. Leica M3 #1000000 (ex Leitz family) euro 840000. Leica 1932 Gold, $620000 (well below estimates!). Two prototype CL/CM euro 480000. Five cameras, approx five million dollars!

  • Dan


    • miffed

      Leica fought them on this! Marc Newson said, “I’ve never seen a Leica owner use an external flash.”

      • Dan

        what about for an external viewfinder?? owners of a leica use those, no?!!

      • MJr

        Lol, shows how much thought went into actual usability. I guess he doesn’t like wideangles, or maybe just uses live-view. ^^

  • disqus_Wkr6bxLdy5

    how much is$1.8 miilon???

  • Arif Tjioe

    Am I the only one here that think this RED looks a lot like FSU rangefinder Fed 3?

  • Suwat p.

    For Worship

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