New Leica Boutique opening in Sydney on March 27th

A new Leica Boutique will open in Sydney, Australia on Friday, March 27th. The new store will be located at 75 King St:

Relationship of Excellence Announced Between digiDIRECT and Leica Cameras

The much -anticipated grand opening of the collaboration between two highly respected photographic brands – Leica Camera AG and digiDIRECT Australia – has finally arrived, with Leica opening a Boutique Display within digiDIRECT’s Sydney store on King Street.

Located in the heart of Sydney, the experts at digiDIRECT will provide residents and tourists the opportunity to experience a hands-on approach with the iconic Leica M System.

General Manager of Leica Australia, Ryan Williams commented: “I’m very happy to be opening a Leica Boutique at digiDIRECT in Sydney. The Team at digiDIRECT have worked closely with Leica over the past few years to offer a more personalised experience for our customers, and have invested in some truly exceptional staff.”

In celebration of the Grand Opening, digiDIRECT’s Sydney store will have on show one of two special variants of the Leica M –P 240 –“THE LIMITED EDITION LEICA M-P TYPE 240 CORRESPONDENT SET”, created by Lenny Kravitz for KRAVITZ DESIGN that have been set aside for Australia and limited to only 125 sets worldwide.

The LENNY KRAVITZ M-P 240 SET will be a treat for all to see.

digiDIRECT Managing Director, Shant Kradjian said: “We are thrilled to be bringing this customer-focused Boutique experience featuring
the  premium photographic brand,  Leica, to our digiDIRECT customers. For us, opening a Leica Boutique in the heart of Sydney is an exciting evolution for our business and we look forward to serving the Leica community in Australia.”

The digiDIRECT Leica Boutique will officially open on Friday 27th March 2015 and will fast become THE destination for all photographic enthusiasts, 7 days a week.

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