A new Leica M-P Typ 240 limited edition set with the Leica Noctilux-M ASPH 50mm f/0.95 lens was announced in Hong Kong – only 30 sets will be produced at a suggested retail price of HK$ 158,000 (around US$ 20,000):
Leica M-P Typ 240 “Leica Store Hong Kong 5th Anniversary Edition” set with Leica Noctilux-M ASPH 50mm f/0.95 lens
Leica Camera AG (Leica Camera AG Wetzlar) is set to celebrate the 5th anniversary opening of the Hong Kong Leica Store with the launch of LEICA M-P “Leica Store Hong Kong 5th Anniversary Edition”. The set includes an Aztec beige leather-wrapped camera body and Leica Noctilux-M 50mm f / 0.95 ASPH. lens. The body and lens text are carved with an all-white design, giving the body and the lens barrel a more simple design for this special edition. This Special Edition is limited to only 30 units for entire global market, and sold only in Hong Kong, suggested retail price: HK $ 158,000.-
The Leica Store in Hong Kong opened May 27, 2010 at ifc Mall and Times Square. The opened of these first two stores in Hong Kong represents the opening of a historical new page for the brand. Subsequently, two other stores in Harbour City, Tsim Sha Tsui and at the Hong Kong International Airport, Terminal 1, has been expanding business operations. Soon after the entrance into the Greater China region began, opening stores in mainland China, Taiwan, Macau and around, achieving new milestones towards new business. The Leica Stores in China opened in Beijing China World Shopping Mall, Beijing Seasons Place Centre, and Oriental Plaza Mall, as well as in Shanghai and Shenzhen’s MIXC Mall. In Taiwan, the Leica Store opened in Bellavita, and a new store just opened in Macau, located at Galaxy Macau Resort.
Underlining Leica’s determination to grow the brand in Great China Area, each store offers visitors a unique opportunity to discover all they need to know about high-end photography under one roof. This ensures that public photographers and photography enthusiasts have a more comprehensive and guaranteed channel for experiencing and buy genuine, world-renowned Leica cameras, lenses, accessories and a variety of sports optics products.
To celebrate the 5th anniversary of the Leica Store Hong Kong’s opening, Leica Camera AG would like to mark this special occasion with the launch of this LEICA M-P “Leica Store Hong Kong 5th Anniversary Edition”.
With the LEICA M-P “Leica Store Hong Kong 5th Anniversary Edition” set, color design is its focus point. The silver chrome body with quality Aztec beige leather, together with the matching leather strap and camera half case. Unlike ordinary Leica M-P (Typ 240), the iconic engraving “Leica Camera AG” and “Wetzlar Germany” at the top of the camera body, and the scale on the lens, both are in white design. The lens and body’s red dot features an extremely rare white design, so this special edition has unique, simple, and elegant exterior design.
In all other technical details, the camera and lens of the special edition are identical to those of the standard versions. Leica M-P has of all the technological advantages of a digital Leica rangefinder camera system – lasting durability, prestige, and high quality production. Leica Noctilux-M 50mm f / 0.95 ASPH. lens boasts excellent clarity, high contrast at each aperture, and focus settings, achieving excellent imagery. Although the lens has the fantastic large aperture, the optical imaging at each setting is very good, the effect is amazing. With this classic full-frame standard focal length lens, this section of the Leica M camera attains the highest quality standards in the hearts of photographers and gives example to a century’s of experience in optical manufacturing from Leica.
LEICA M-P “Leica Store Hong Kong 5th Anniversary Edition” is now on sale in Hong Kong Leica Stores with a worldwide issue 30 sets at a suggested retail price of HK $ 158,000.-.
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