Leica M10 camera to be announced on January 18th, 2017

leica-m10-camera
leica-m10-camera-leaked
Leica Camera already sent invitations for a "Fest der Fotografie" that will take place in Wetzlar on January 18th, 2017. Apart from Joel Meyerowitz being introduced to the Leica Hall of Fame, I expect this also be the launch event for the rumored Leica M10 camera, described as "experience the new milestone of Leica photography".

Update: see the actual event invitation in this post.

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  • The only “… the new milestone of Leica photography” would be a MSRP that is half of what the older bodies. Wishful thinking.

    • MarcS4R

      true man. i dont think thats gonna happen. instead the will make some nice special edition to sell to asia for 3 x the price

    • I don’t think this will be the case – I think they will keep the M10 around $7k.

      • DouglasGottlieb

        Yup. But that could mean bargains on used M240s and lower M9 prices. I hope

        • MdB

          This.

      • CHD

        Well…if your rumored specs are correct I think they will have a hard time selling M10 bodies for $7k. Let’s not forget that Fuji is releasing the X1D with a kit lens for not a whole lot more. Sure…they’re totally different cameras but for a tonne of people a medium format 50MP is going to trump a FF 24MP with a re-hashed SL sensor.

        • Leica will always be expensive, they really do not care about products and pricing from other manufacturers. I think there is a better chance for the M10 price to be above $7k than to be under $7k 🙂
          In fact, prices of photo gear are going up and will continue to do so in the next few years: http://photorumors.com/2016/10/03/the-new-reality-pentax-k-1-price-increase/

          • CHD

            I agree with you…I think the price will be closer to $8k. I also agree with you that Leica doesn’t care about pricing from other manufacturers. However…things are different this time round. The M10 appears to be a minor upgrade over the M240…not enough of an improvement for most of us M240 owners to shell out $8k.

            Also…and this is the kicker….Leica have never been in a situation where someone could buy a mirrorless medium format camera for the same price as an M. In the past the price of an M was discussed as being expensive in the realm of 35mm FF. Now we are in a situation where a medium format Fuji WITH lens could actually end up being the same price.

            I’m a huge Leica fan and I’ve been waiting for the M240 replacement but I’m seriously considering the Fuji now…and I know I’m not alone in that thinking.

          • We shall see, you can now get a brand new Leica M for $5,400 (Typ 262) so they have pushed down their prices a bit. They even had a few sales/discounts in the past 12 months – something I have not seen in the previous 9 years I have been running this blog.

          • You can actually get an M262 with full warranty for $4,288 by being patient and patronizing one of your site sponsors.

          • Yes, it is always worth checking in with my sponsors before making a purchase 🙂

          • MdB

            Nonsense, you must be a beginner. There have been lots of medium format cameras that have been both ‘mirrorless’ and cheaper than a Leica M literally for decades.

          • El Aura

            But not since the digital era.

          • MdB

            No, but what difference does that suddenly make? Other than for some people it’s the first time they’ve experienced it?

            I mean if anything the advantages of MF are far smaller in the ‘current’ digital era.

          • El Aura

            There is a more than trifle price difference in price between film and digital MF. And since the release of the first digital M (M8 in 2006), there was no digital MF above the Leica M that was anywhere close in price until the Pentax dropped in price and no digital MF mirrorless at all. It does make a difference whether a digital M has a digital MF mirrorless ‘competitor’ at similar prices or whether their is either nothing or something more expensive and/or much larger (MF DSLR).

          • MdB

            Sorry but you are misguided in many of these assumptions. Point is there has been plenty of 135 to MF competition.

            The Fuji GFX is just another mirrorless camera with a bigger sensor. In fact if anything it is also massively overpriced for the piddly upgrade in sensor size, which is extremely let down by slow lenses.

            Leica M is a unique proposition. They are not remotely competing in the same space.

          • El Aura

            You assume that potential buyers have a unique interest, that they either want a pickup truck or a sports car (not equating any camera to either). But many people might find both appealing but for financial reasons can only get one. A Leica M or MF mirrorless can be seen by many as a treat (like, eg, some fancy pastry or a nice wine, again not equating either camera to them, just pointing out that unequal things can be juxtaposed).

          • MdB

            Of course they can be juxtaposed, but as that is the case I don’t think that price is a particularly relevant factor based on the way you are comparing them. Someone is either going to prefer one over the other and if they can afford only one… the preferred one will be the one

          • El Aura

            Yes, if one is $10’000 (M body plus a lens) and the other is $25’000 (MF DSLR plus a lens), one might go for the $10’000 version even if the $25’000 version would be the preferred one.

          • MdB

            Uhm ok? What does that have to do with anything?

          • El Aura

            That Leica very soon has a new competitor. In fact two separate $10’000 digital MF mirrorless systems. Competitors that didn’t exist before. That’s the whole point of this subthread.

          • MdB

            And my point is this is incorrect. Apart from being a similar price point there are no real similarities.

          • Thiseas

            I agree with this. Yes, in the 50s, 60s, even 80s, a FILM Leica M kit could be pricier than a MF FILM camera. But this is the 2016. And the quite mature digital photography market. And the different clientele. I believe Leica might have got the message that’s why they slightly lowered the prices for M (262). Things will be tough with the X1D to compete (price-wise).

          • Charles

            Well, Hasselblad reckon in their X1D marketing that they are after the sort of photographer who would buy a Leica M. That is what defines their price point.
            So at least Hasselblad thinks its X1D is competing in the same space as the Leica M. And they are right.

          • CHD

            Digital moron.

          • MdB

            Complete moron. I guess you are a beginner, that’s ok, there’s a beginners corner somewhere on the internet. Not sure why you think being digital makes a big impact, but it’s perhaps because you’re a moron.

          • CHD

            Yeah I’m a beginner…only been shooting for 20 years…long enough to know I could give 2 $hits about shooting film again.

          • MdB

            Noobs and morons are pretty easy to spot. Luckily you fill both criteria.

          • CHD

            Haha…ok, whatever you say. Same can be said for internet trolls who hide behind a keyboard.

          • Les

            CHD,

            “Leica have never been in a situation where someone could buy a mirrorless medium format camera for the same price as an M.”

            Not really, Leica have always been in a situation where you could buy a medium format camera for the same price as an M.

            If you don’t believe me, then just find any photography magazine from the 1950s, ’60s, ’70s, ’80s or ’90s. A basic M kit cost the same as a 500C/M kit or Rolleiflex TLR.

          • CHD

            Don’t be daft…obviously I am talking about the realm of digital.

        • MdB

          Completely different, plus the X1D is a Hasselblad, the Fuji is the GFX 50S.

          • CHD

            Whoops, swapped my model numbers.

          • MdB

            Whoops, you’re a moron.

  • eric

    cool. i hope they surprise us and bump up the 24 mp’s…would be nice to have extra detail for landscape photos.

    • I seriously doubt that, I expect the 24MP sensor from the Q/SL.

      • CHD

        If it has the same sensor as the Q/SL then there would be zero reason for me to upgrade from my M240. The SL sensor is an improvement, but not enough to justify spending another $7-8k on a new camera.

        • eric

          i agree…it doesnt worth the upgrade unless its different. you’d think with the m10 they would up the bar a little. would push a lot people into upgrading.

      • eric

        yeah…probably so. but they cant keep everything at 24mp forever and expect to do well down the road.

    • Bo Dez

      yup, better be minimum 36MP.

      • Jukeboxjohnnie

        You can’t use 36mp without stabilisation I found out the hard way on Nikon d800 24mp is the optimum imo

        • eric

          i use the nikon d810 sometimes (36mp) and its ridiculously sharp even when i make 36×24 prints…i dont think Leica would have a problem with 36mp m-camera…in the real world most people are not concerned with pixel resolution at a 100%…camera shake can be mostly reduced with a good holding technique. the only real downside to 36mp would be the amount of tiny detail it can pick up, which is a ton.

          • Jukeboxjohnnie

            Ive never met someone with superhuman powers before, perhaps you are one of the XMen or a metal based Terminator style robot its great you have such legendary stability in your photography

          • maralatho

            Dumbest thing in the world to argue about.

          • Jukeboxjohnnie

            If we want to argue about pixel peeping on a camera which isn’t out yet then we jolly well will…

          • maralatho

            Second dumbest thing in the world to argue about. You’re on a roll.

          • Jens Arnspang

            Rather than more pixels over the visual field, we need more bits per pixel; ie we need better color resolution rather than better spatial resolution, I personally think.

          • eric

            i agree everything can always be improved but i usually post-process raw photos, so im never worried much about the color in camera. if your after better colors, film would give you more of a richer/natural look than any digital will.

          • Jens Arnspang

            And I agree with you, Eric; that is basically why, I still cordially swing my beloved Leicaflex SL after more than 44 years; so damn beautiful tones, rendered from that device and a film at choice; moreover, I am not ‘stuck’ with a certain ‘sensor color feel’, I just choose another film for the purpose:)

        • Bo Dez

          Yes you can.

          • Jukeboxjohnnie

            No you can’t, at 36mp at 100% get pin sharp blur free photos handheld without stabilisation

          • Bo Dez

            Um….yes you can. You just need to learn how to.

  • Need money for an M

    X100F vs M10 🙁
    My heart says M10
    My kidney says X100F

    • CHD

      Two completely different cameras….one is FF one is not, one is a rangefinder one is not, one is an ILC one is not….
      Aside from both being new cameras I’m not sure why anyone would ever compare the two.

      • MdB

        Because beginners think they look the same. And because Fuji beginners think they both ARE the same and that Fujis are ‘the new Leica’.

        • Boris but No Johnson

          To be honest the Fuji X100 series turned out to be more like a Leica Minilux than Leica’s own X series.

          • MdB

            Exactly. Or a Trip 35.

          • Boris but No Johnson

            Lucky enough to have tried an old Leica I, that’s what Leica X1/2/E look like, and how Typ113 work like.

            The Q is what everyone expected to see in X but then 28mm lens is on the wide side, not to mention that M-esque price tag.

          • Jens Arnspang

            Actually, 28mm is ‘coming to be a refreshing contemporary standard’, I personally experience and think (add a verb here)!?

          • Need money for an M

            Can’t agree more

      • Pantechnicon

        If Leica had brought the X100 to market, we would still be congratulating them on the innovation.

        • CHD

          I never said the X100 wasn’t a great camera…and I am in fact a Fuji fan but to compare it to a Leica is stupid.

          • Pantechnicon

            Since you are clever, you will be aware that Leica sells cameras with aps-c sensors. Ignoring the x-trans ‘tech’, which would you say was a better bet: the existing X2, or a Leica version of the X100?

          • CHD

            Your wording is confusing but I would take the new X100 over the Leica X2.

  • Brennan McKissick

    Cool, can’t wait to see how much smaller it is. That’s the big thing for most people.

  • John Görten

    Curious to see how Leica will price this new M10, above or below the SL?

  • John Görten

    The sticker at the bottom says “Made in Germany”. On the M240 and on e.g. the M8 it says “Leica Camera Germany.
    Big difference!

    • What exactly is the difference? Is that based on the new EU law?

  • Bo Dez

    “New Milestone” well that’s a pretty significant term. I wonder if it means it has a Hybrid optical / EVF? – that would make it, again, a true Messucher, combined focus in one viewfinder. That would be a certain milestone. Either that or it’s just the iso wheel. lol. Well I will remain open and hopeful that is going to be the best thing ever. You better not let us down Leica!

  • D!RK

    Makes me wonder if Leica will separate the M9 and M240 replacements even more. If so, then this looks more like a M9 replacement, without video but manual ISO dial. The M240 replacement may be the one with a EVF, video, etc. That will give us a basic, traditional but digital camera line and the second line that would be more innovative, with more features etc. To me that would explain the reason for continuing with the M10 name, because it replaces the M9, not the M240.

    • This is a possibility, but I think the real reason for the M10 naming is the confusing “Typ” model label which I believe will be gone in 2017.

    • MdB

      M240 IS the replacement to the M9. Plus they have their ‘simplified’ M’s in the 262 twins.

    • Need money for an M

      Leica has embarrassingly admitted “Typ models” are the dark history…

      • Have they? I must have missed it. Is there a reference online? Thanks!

  • BeeWee

    I wouldn’t hold my breath for immediate availability on the launch date. If I had to guess, I’d say early March would be the soonest that we would start to see any available in the retail channel.

    Seeing that Leica filed for FCC certification in November suggests that they didn’t finalize their hardware design until late October or early November.

    It will take a few months for them to finalize their software testing and spool up their production to have enough units available to make even a small dent to meet initial demand. The holiday season will also push out their production ramp by at least 1-2 weeks.

    • Bo Dez

      The M10 has been around since January this year. But who knows with Leica.

    • RRDiaz

      My guess, pre-orders in March, shipping mid-May. But I wouldn’t put any money on it.

      • I think this is a more realistic time frame, unless Leica delayed it so they can ship it right away (I doubt it).

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