Leica Camera will not take part in the 2017 PhotoPlus Expo

Leica booth at PDN PhotoPlus Expo 2009

Leica booth at PDN PhotoPlus Expo 2009

Leica Camera will not take part in the 2017 PhotoPlus Expo that takes place every year in New York City. This should not be a surprise since the relevance of those type of shows has been diminishing over the years.

I expect more companies to start dropping out of major photo shows, especially since Photokina already announced that from 2018 their shows will start taking place annually.

Here is the official text from Leica Camera:

We wanted you to be the first to know about a change in our typical fall events schedule.

This year, Leica Camera will hold a four-day program running October 25-28 in New York City. You will not see Leica at the annual PhotoPlus Expo this year – rather you will be able to stop by our Leica Store located in nearby SoHo at your leisure throughout the weekend.

During this time, we will provide special programming and events as well as access to all products – both at the Leica Store SoHo and potentially other locations throughout the city. We will feature our renowned Leica Akademie workshops, with Leica company representatives on hand to answer questions.

We’ve made the decision to not participate in PPE because we want to give you, our respected customers, a more personal Leica experience during your visit to New York. Over the last five years Leica Camera has created a network of customized stores and boutiques – including SoHo, Willoughby’s and Gagosian in New York City – which offers our customers a unique experience in the photography world. With Leica Stores now open in Boston, New York City, Washington, DC., Miami, Los Angeles, Las Vegas, San Francisco and Bellevue along with Leica Boutique locations open across the country, our friends and customers have direct access to knowledgeable Leica Experts and our products throughout the country, throughout the year.

We invite all our friends and customers far and wide making the trip to Manhattan to escape the crowds and enjoy Leica in an inspiring atmosphere with us.

We’ll have more details to share as October draws closer. We look forward to seeing you then!

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