Not an April Fools’ Day joke: Leica price increase coming to the US on April 1, 2021


This is not an April Fools’ Day joke – Reddotforum reports that a new Leica price increase is coming to the US on April 1, 2021. Here are the details:

M-System Cameras

Product
Code
Item Current
Price
New
Price
Change
20002 Leica M10-R, black chrome finish  $8,295 $8,995 $700
20003 Leica M10-R, silver chrome finish  $8,295 $8,995 $700
20061 Leica M10 Monochrom Leitz Wetzlar Limited $8,295 $8,995 $700
20050 Leica M10 Monochrom $8,295 $8,995 $700
10301 Leica MP 0.72 silver chrome finish  $5,295 $5,395 $100
10302 Leica MP 0.72 black paint finish $5,295 $5,395 $100
10370 Leica M-A (Typ 127), black chrome finish $5,195 $5,295 $100
10371 Leica M-A (Typ 127), silver chrome finish $5,195 $5,295 $100

M-System Lenses

Product
Code
Item Current
Price
New
Price
Change
11626 Leica Wide-Angle-Tri-Elmar-M 16-18-21mm f/4.0 ASPH $6,195 $6,295 $100
11642 Leica Wide-Angle-Tri-Elmar-M 16-18-21mm f/4.0 ASPH with Universal Wide Angle Finder $6,995 $7,095 $100
11647 Leica Summilux-M 21mm f/1.4 ASPH $8,595 $8,795 $200
11145 Leica Super-Elmar-M 21mm f/3.4 ASPH $3,295 $3,395 $100
11668 Leica Summilux-M 28mm f/1.4 ASPH, Black Anodized $7,295 $7,495 $200
11704 Leica Summicron-M 28mm f/2 ASPH Edition ‘Safari’ $4,895 $5,095 $200
11672 Leica Summicron-M 28mm f/2 ASPH, black $4,895 $4,995 $100
11707 Leica Summicron-M 28mm f/2 ASPH, black (Made in Portugal) $4,395 $4,595 $200
11677 Leica Elmarit-M 28mm f/2.8 ASPH, black $2,595 $2,695 $100
11711 Leica Elmarit-M 28mm f/2.8 ASPH, black (Made in Portugal) $2,295 $2,395 $100
11695 Leica Summaron-M 28mm f/5.6, Silver Chrome $2,895 $2,995 $100
11712 Leica Summaron-M 28mm f/5.6, Silver Chrome (Made in Portugal) $2,595 $2,795 $200
11663 Leica Summilux-M 35mm f/1.4 ASPH FLE $5,895 $5,995 $100
11675 Leica Summilux-M 35mm f/1.4 ASPH, Silver Anodized Finish $6,095 $6,195 $100
11699 Leica APO-Summicron-M 35mm f/2 ASPH $8,195 $8,195 No
change
11673 Leica Summicron-M 35mm f/2 ASPH, black $3,695 $3,795 $100
11708 Leica Summicron-M 35mm f/2 ASPH, black (Made in Portugal) $3,295 $3,395 $100
11674 Leica Summicron-M 35mm f/2 ASPH, silver $3,895 $3,995 $100
11709 Leica Summicron-M 35mm f/2 ASPH, silver (Made in Portugal) $3,495 $3,595 $100
11602 Leica Noctilux-M 50mm f/0.95 ASPH $12,495 $12,795 $300
11667 Leica Noctilux-M 50mm f/0.95 ASPH, Silver Anodized Finish $12,795 $12,995 $200
11686 Leica Noctilux-M 50mm f/1.2 ASPH, black anodized $7,695 $7,895 $200
11891 Leica Summilux-M 50mm f/1.4 ASPH – Black $4,395 $4,495 $100
11716 Leica Summilux-M 50mm f/1.4 ASPH – Black (Made in Portugal) $3,995 $4,195 $200
11892 Leica Summilux-M 50mm f/1.4 ASPH – Silver $4,695 $4,795 $100
11717 Leica Summilux-M 50mm f/1.4 ASPH – Silver (Made in Portugal) $4,195 $4,395 $200
11688 Leica Summilux-M 50mm f/1.4 ASPH – Black Chrome Finish $5,095 $5,195 $100
11715 Leica Summilux-M 50mm f/1.4 ASPH – Black Chrome Finish (Made in Portugal) $4,595 $4,895 $300
11141 Leica APO-Summicron-M 50mm f/2.0 ASPH $8,795 $8,995 $200
11142 Leica APO-Summicron-M 50mm f/2.0 ASPH, silver anodized finish $9,195 $9,295 $100
11826 Leica Summicron-M 50mm f/2.0 $2,695 $2,795 $100
11719 Leica Summicron-M 50mm f/2.0 (Made in Portugal) $2,395 $2,595 $200
11676 Leica Noctilux-M 75mm f/1.25 ASPH $14,095 $14,295 $200
11701 Leica APO-Summicron-M 75mm f/2 ASPH, silver anodized $4,395 $4,595 $200
11637 Leica APO-Summicron-M 75mm f/2.0 ASPH $4,395 $4,495 $100
11697 Leica Thambar-M 90mm f/2.2 $7,195 $7,195 No
change
11678 Leica Summilux-M 90mm f/1.5 ASPH $12,995 $13,695 $700
11884 Leica APO-Summicron-M 90mm f/2.0 ASPH $5,095 $5,195 $100
11670 Leica Macro-Elmar-M 90mm f/4 $3,895 $3,995 $100
11889 Leica APO-Telyt-M 135mm f/3.4 $4,395 $4,495 $100

SL-System Cameras

Product
Code
Item Current
Price
New
Price
Change
10854 Leica SL2 $5,995 $6,595 $600
10880 Leica SL2-S $4,895 $4,995 $100

SL-System Lenses

Product
Code
Item Current
Price
New
Price
Change
11177 Leica Super-Vario-Elmar-SL 16-35mm f/3.5-4.5 ASPH $6,095 $6,295 $200
11176 Leica Vario-Elmarit-SL 24-90mm f/2.8-4.0 ASPH $5,495 $5,595 $100
11175 Leica APO-Vario-Elmarit-SL 90-280mm f/2.8-4 $7,095 $7,295 $200
11183 Leica APO-Summicron-SL 28mm f/2 ASPH $5,195 $5,195 No
change
11184 Leica APO-Summicron-SL 35mm f/2 ASPH $5,095 $5,195 $100
11185 Leica APO-Summicron-SL 50mm f/2 ASPH $4,995 $5,095 $100
11178 Leica APO-Summicron-SL 75mm f/2 ASPH $5,295 $5,395 $100
11179 Leica APO-Summicron-SL 90mm f/2 ASPH $5,695 $5,795 $100
11180 Leica Summilux-SL 50mm f/1.4 ASPH $5,895 $5,995 $100

Q-System Cameras

Product
Code
Item Current
Price
New
Price
Change
19050 Leica Q2, black anodized $4,995 $5,495 $500
19055 Leica Q2 Monochrom $5,995 $6,195 $200
19058 Leica Q2 Daniel Craig x Greg Williams $6,995 $6,995 No
change

S-System Camera

Product
Code
Item Current
Price
New
Price
Change
10832 Leica S3 $18,995 $19,995 $1,000

S-System Lenses

Product
Code
Item Current
Price
New
Price
Change
11054 Leica Super Elmar-S 24mm f/3.5 ASPH $9,895 $10,095 $200
11073 Leica Elmarit-S 30mm f/2.8 ASPH $8,095 $8,295 $200
11074 Leica Elmarit-S 30mm f/2.8 ASPH CS $9,595 $9,795 $200
11064 Leica Summarit-S 35mm f/2.5 ASPH $7,695 $7,895 $200
11050 Leica Summarit-S 35mm f/2.5 ASPH CS $9,295 $9,495 $200
11077 Leica Elmarit-S 45mm f/2.8 ASPH $7,395 $7,595 $200
11078 Leica Elmarit-S 45mm f/2.8 ASPH CS $8,795 $8,995 $200
11055 Leica Summarit-S 70mm f/2.5 ASPH $4,895 $4,995 $100
11051 Leica Summarit-S 70mm f/2.5 ASPH CS $6,395 $6,495 $100
11056 Leica Summicron-S 100mm f/2 ASPH $8,795 $8,995 $200
11070 Leica APO-Macro-Summarit-S 120mm f/2.5 $7,695 $7,895 $200
11052 Leica APO-Macro-Summarit-S 120mm f/2.5 $9,295 $9,495 $200
11071 Leica APO-Tele-Elmar-S 180mm f/3.5 $7,695 $7,895 $200
11053 Leica APO-Tele-Elmar-S 180mm f/3.5 CS $9,295 $9,495 $200
16032 Leica ELPRO-S 180mm Close Focus Adapter $1,395 $1,430 $35
11058 Leica Vario-Elmar-S 30-90mm f/3.5-5.6 ASPH $11,995 $12,495 $500
11079 Leica TS-APO-Elmar-S 120mm f/5.6 ASPH $7,695 $7,695 No
Change

CL/TL-System Cameras

Product
Code
Item Current
Price
New
Price
Change
19300 Leica CL, silver anodized finish $3,095 $3,195 $100
19301 Leica CL, black anodized finish $3,095 $3,195 $100
19330 Leica CL Starter Bundle, Black with Elmarit-TL 18mm $2,995 $3,095 $100
19340 Leica CL Starter Bundle, Silver with Elmarit-TL 18mm $2,995 $3,095 $100
19341 Leica CL Vario Bundle, Black with Vario-Elmar-TL 18-56mm $3,650 $3,795 $145
19342 Leica CL Vario Bundle, Silver with Vario-Elmar-TL 18-56mm $3,650 $3,795 $145
19334 Leica CL ‘Edition Paul Smith’ $3,395 $3,395 No
change
18188 Leica TL2, silver anodized finish $2,495 $2,595 $100
18187 Leica TL2, black anodized finish $2,495 $2,495 No
change

CL/TL-System Lenses

Product
Code
Item Current
Price
New
Price
Change
11082 Leica Super-Vario-Elmar-TL 11-23mm f/3.5-4.5 ASPH $2,095 $2,195 $100
11080 Leica Vario-Elmar-TL 18-56 f/3.5-5.6 ASPH $1,895 $1,995 $100
11083 Leica APO-Vario-Elmar-TL 55-135mm f/3.5-4.5 ASPH $2,095 $2,195 $100
11088 Leica Elmarit-TL 18mm f/2.8 ASPH, black anodized $1,495 $1,595 $100
11089 Leica Elmarit-TL 18mm f/2.8 ASPH, silver anodized $1,495 $1,595 $100
11081 Leica Summicron-TL 23mm f/2 ASPH $2,095 $2,195 $100
11084 Leica Summilux-TL 35mm f/1.4 ASPH, black anodized $2,795 $2,895 $100
11085 Leica Summilux-TL 35mm f/1.4 ASPH, silver anodized $2,795 $2,895 $100
11086 Leica APO-Macro-Elmarit-TL 60mm f/2.8 ASPH, black anodized $3,295 $3,395 $100
11087 Leica APO-Macro-Elmarit-TL 60mm f/2.8 ASPH, silver anodized $3,295 $3,395 $100

Compact Cameras

Product
Code
Item Current
Price
New
Price
Change
19116 Leica D-Lux 7 $1,195 $1,295 $100
19141 Leica D-Lux 7, black $1,195 $1,295 $100
19121 Leica V-Lux 5 $1,395 $1,495 $100
19126 Leica C-Lux, Light Gold $1,195 $1,195 No
change
19130 Leica C-Lux, Midnight Blue $1,195 $1,195 No
change

Press release:

At Leica Camera, we are dedicated to preserving our unparalleled tradition of optical excellence, craftsmanship and the integrity of our product portfolio. We hold ourselves accountable to high standards with our products and to being transparent with our loyal customers as well.

Over the past year, the relationship between the US Dollar and Euro has suffered and we have absorbed these costs. However, as this continues, we need to adjust our pricing in order to ensure pricing integrity across all Leica subsidiaries and to continue delivering the highest quality of products.The new prices will vary by product, but overall will generally reflect on average a 2% – 5% increase. Additional details include:

  • All price increases will be effective on April 1, 2021 with the exception of the Leica M-Noctilux 50mm f/1.2 Black 11686, which will increase effective immediately on March 15, 2021.
  • Items recently introduced, including the APO-Summicron-M 35 f/2.0 ASPH, Leica D-Lux 7 Street Kit, Q2 Daniel Craig x Greg Williams, and the APO Summicron-SL 28mm f/2.0 ASPH will not increase in price.

We are dedicated to creating products as exceptional as the photographers behind them and we thank you for being a loyal customer and member of our Leica Family.

Update: a similar price increase is coming also in Russia.

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