Photo: Oliver Vogler
Leica Camera AG announced a major leadership change, appointing Andreas Voll as its new CEO effective April 1, 2026. The 44-year-old executive succeeds Matthias Harsch, who has held the position since 2017.
Voll brings extensive experience in luxury goods and strategic management. He spent 15 years at IWC Schaffhausen, a Swiss luxury watchmaker, where he rose to the role of Chief Operating Officer (COO). Prior to that, his career began in corporate consulting at Roland Berger. In 2023, he briefly served as CEO of the Fischer Group, a global company specializing in fastening technology.
According to Leica’s majority owner and Supervisory Board Chairman, Dr. Andreas Kaufmann, Voll was selected for his international management expertise, particularly in premium technology, brand management, and corporate development. Voll himself expressed enthusiasm, stating it’s a “great honor” to lead the iconic company. His priorities include expanding digital and networked imaging solutions, enhancing the premium product lineup, and strengthening global sales and retail networks.
Here is a recap of the new CEO of Leica Camera AG, Andreas Voll, and what his appointment means:
Leadership change at Leica
- Andreas Voll will become CEO on April 1, 2026.
- He replaces Matthias Harsch, who led Leica since 2017.
- Under Harsch, Leica reached record revenues and strengthened its premium brand positioning in photography and optics.
Who Andreas Voll is
- Background: experienced manager in the luxury goods and technology industries.
- Previous roles:
- COO at Swiss luxury watchmaker IWC Schaffhausen.
- CEO of the industrial company Fischer Group since 2023.
- Earlier career at consulting firm Roland Berger.
3. Why Leica chose him
According to the company and its chairman, Andreas Kaufmann, Voll was selected for:
- Luxury-brand management experience
- Technology and digital transformation expertise
- Ability to expand the company internationally.
Leica explicitly said the appointment reflects a “rejuvenation” strategy for leadership.
4. Strategic priorities under Voll
Early indications suggest he will focus on:
- Digital expansion: strengthening Leica’s tech ecosystem (e.g., smartphones and imaging tech).
- Retail growth: more global Leica stores, including potential openings in the U.S. (Chicago, Houston) and Europe.
- Maintaining premium positioning
- Continuing Leica’s strategy of high-end cameras and luxury branding.
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