
A reader sent me her hands on preview with few sample photos of the new Leica APO Vario Elmarit SL 90-280mm f/2.8-4 lens ($6,395). Here is the related video:

Cosina released a new app that can create augmented reality of different Voigtlander lenses attached to your Leica (or any other brand) camera. You need to get the iOS app (available for iPhone and iPad), download this AR tag, place it on your camera mount and the app will do the rest. Here are few of pictures I […]

DxO has released new updates of DxO OpticsPro (v10.5.4), DxO FilmPack (v5.5.4) and DxO ViewPoint (v2.5.13) for both Mac and Windows with support for the Leica Q (typ 116) and Leica SL cameras. More details can be found here. All three DxO software packages (DxO Elite Edition Collection) are currently $60 off.

The US price of the new Leica APO Vario Elmarit SL 90-280mm f/2.8-4 lens that was announce earlier today is $6,395. Pre-orders are now open at: B&H Adorama Amazon Leica Store Miami Leica Store San Francisco Leica Store PRA Perth Popflash Classicconnection Reddotcameras (UK) Lens main features: L Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/22 […]

Today Leica officially announced a new telephoto zoom SL lens: APO Vario Elmarit SL 90-280mm f/2.8-4. After the Vario-Elmarit-SL 24-90mm f/2.8-4.0 ASPH, this is the second lens for the new SL mirrorless system. Technical specifications and full press releases (US pricing not yet announced): Update: the US price of the lens is $6,395.