Last week I reported that Leica Camera AG took over the Norwegian company Fjorden Electra AS in the course of the development of the new Leica LUX app. You can now read the full details and the backstory in this post: “Fjorden is now part of Leica Camera“.
7-day adventure through Iceland’s diverse landscapes
Original price: $6,000 ($500 off if you mention the code rumors)
If you compare other photo tours to Iceland, the price is pretty decent. If you mention the code RUMORS when you sign up, you can get $500 off the original price of $6,000 (the final price will be $5,500).
Tour description:
“From dramatic waterfalls to volcanic lakes and mountains, our Iceland excursion promises an unforgettable experience for photography enthusiasts. Organized in collaboration with the local tour operator and led by professional photographers, this tour offers unique opportunities to elevate your photography skills and take breathtaking shots you’ll want to frame on the wall. Organized in partnership with Europe’s leading tour operator Iceland Photo Workshops ehf.”
AstrHori announced a new and improved XH-2 light meter with more accurate photometry, a more sensitive sensor, and a new design (the old version is sold out).
Today Leica announced that it had acquired the smartphone photography startup Fjorden Electra AS and introduced a new smartphone app called “Leica LUX” that can simulate the “Leica look” of different lenses:
“With Leica LUX, users can experiment with well-known Leica lenses without having to physically take a camera in their hands. In ‘Aperture-Mode’, iPhone photographers can take pictures with the characteristic signatures of a range of classic Leica lenses, among them, the Summilux-M 28 mm f/1.4 ASPH and the Noctilux-M 50 mm f/1.2 ASPH. Thanks to Leica’s proprietary image processing engine, which is based on machine learning and computer-aided photography, these lens simulations reproduce the unmistakable look for which these lenses are famed, including, of course, the characteristic bokeh effect. This means that an iPhone can also emulate photos with the unique aesthetic of the legendary Leica M lenses.”