Successful Leica campaign moves into the next chapter
“The World Deserves Witnesses” – in 2021, Leica adopted this motto to launch a successful brand campaign, celebrating the art of photography as a witness to the world. With the likes of Joel Meyerowitz, Steve McCurry and Elliott Erwitt, the greats of photography bore testimony to our world, while emerging talents and distinguished photojournalists also contributed their share. The particularity of “The World Deserves Witnesses” campaign is that Leica does not commission any pieces, but curates the existing work of photographers who are eye-witnesses of our times. Leica is now calling photographers of all ages, using any equipment to become witnesses, and to submit their work centred around the themes “Joy” and “Hope”. The deadline for submissions is 30th September 2022.
