Today Leica and Panasonic announced a new alliance called L² Technology (L squared Technology) which uses the two “L” of the Leica and Lumix brands:
“L2 Technology will unify the strengths of two brands, LEICA and LUMIX. It will be a symbol of the collaboration by combining the technologies and know-how of the two companies in the fields of new camera and lens products and next-generation software, and create technologies and solutions that deliver new value in the new era. Through this collaboration, both companies will be able to maximize the synergies by Leica’s optical and imaging technology and Panasonic’s video and digital technology that have been cultivated over many years and jointly explore new creativity and expressive power. We will develop innovative L2 Technology that will create a new imaging world.
Both Leica and Panasonic will jointly invest in new technologies that can be incorporated into camera and lens products, and will incorporate mutually developed technologies into each other’s LEICA and LUMIX products to further enhance their product capabilities. Going forward, each brand will utilize L2 Technology, which is designed to open up new possibilities for creative camera users, in their marketing activities in order to develop a collaborative system over the long term.”
Press release:
