Leica X2 “à la carte” program

By LR admin | Published: September 17, 2012

The ultimate bespoke style statement 

Solms, Germany (September 17, 2012) – Leica Camera announces the expansion of the ‘Leica à la carte‘ program, the exclusive concept for creating a Leica camera custom tailored to your personal taste. From vibrant and fashion forward to understated and discreet, Leica will offer a selection of styling options for the Leica X2 compact camera beginning in late October 2012. The Leica X2 continues the brand’s rich photojournalistic heritage in both style and function. First offered in 2004 for Leica rangefinder 35 mm film cameras, the ‘Leica à la carte’ program allows customers to select from a wide range of finishes and features. The resulting, uniquely personalized camera is then hand-crafted at the Leica Camera factory in Germany, a true statement piece to showcase a love of, and a passion for, photography.

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The new Leica D-Lux 6

By LR admin | Published: September 17, 2012

Complete Creative Freedom Meets Timeless Design 

Solms, Germany (September 17, 2012) – Leica Camera presents the latest model of the successful Leica D-Lux line of compact cameras. The Leica D-Lux 6 allows for the ultimate in creative flexibility, proving to be the ideal companion anytime inspiration arises. Enabling an imaging quality that sets entirely new standards in its class, the Leica D-Lux 6 unites an exceptionally fast lens with a newly developed 1.7″ CMOS image sensor that is particularly large for this compact camera format. Especially suitable for capturing vibrant art, architecture, music, fashion and design scenes, the D-Lux 6 offers a comprehensive range of features including automatic mode, manual setting options and new, Full HD video recording capability. Optional accessories, such as a new electronic viewfinder, provide even greater freedom in all areas of photography. Together with its intuitive handling concept, the classically elegant and stylish Leica D-Lux 6 proves to be a muse for compelling images.

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The new Leica V-Lux 4

By LR admin | Published: September 17, 2012

Compact Camera for travel, wildlife and sport photography 

Solms, Germany (September 17, 2012) – Leica Camera presents the Leica V-Lux 4, a digital compact camera that unites a high-performance lens, outstanding imaging quality and superior speed in a compact format. With its wide range of video functions and an impressive list of features, as well as its enormous versatility and very low weight, the new model is an serious alternative to comparable SLR systems. The V-Lux 4 is ideal for shooting landscapes, architecture, sport, travel, portraits or wildlife.

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The new Leica S

By LR admin | Published: September 17, 2012

Leica S is the new medium format camera from Leica Camera AG. As expected, the camera uses the same 37.5MP sensor and has several improvements. See the press release below for more details. The Leica S is priced at $21,950.

The synthesis of optimum imaging quality, perfect handling and outstanding speed 

Solms, Germany (September 17, 2012) – Leica Camera presents a new camera in the Leica S-System portfolio, a revolutionary digital camera concept to meet supreme professional requirements. The next generation in the successful line, the Leica S offers increased imaging quality and sensor sensitivity, predictive autofocus, higher speed and improved handling. Numerous enhanced functions contribute to the camera’s further acceleration and greater security of the professional photographic workflow. In addition to the new camera body, three lenses have been added to the S-System portfolio, significantly expanding the capabilities of the system: the Leica Super-Elmar-S 24 mm f/3.5 ASPH. super-wide, the Leica Vario-Elmar-S 30-90 mm f/3.5-5.6 ASPH. and the Leica TS-APO-Elmar-S 120 mm f/5.6 ASPH. tilt/shift lens.

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The new Leica SUPER-ELMAR-S 24 mm f/3.5 ASPH lens

By LR admin | Published: September 17, 2012

New super-wide lens with outstanding optical properties 

Solms, Germany (September 17, 2012) – Leica Camera has expanded the Leica S medium format system with the addition of a new lens, the Leica Super-Elmar-S 24 mm f/3.5 ASPH. Corresponding to a focal length of 19 mm in terms of 35 mm photography, this super-wide-angle lens guarantees excellent imaging quality. Ideal for not only landscape and architectural photography but also for indoor photography and many other applications, the lens shows very high contrast rendition and maximum resolution at the highest aperture.

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The new ELPRO-S 180

By LR admin | Published: September 17, 2012

Accessory close-up lens extends the working range of the LEICA APO-ELMAR-S 180 mm f/3.5 

Solms, Germany (September 17, 2012) – Leica Camera presents the Leica Elpro-S 180 close-up lens, a specially calculated accessory lens for the Leica APO-Elmar-S 180 mm f/3.5 that reduces the close focusing distance to 1.1 meters (approximately 3 feet, 7 inches / 43 inches). Attaching this accessory lens achieves a significant increase, approximately 30 percent, of the reproduction ratio of up to 1:4.5.

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Leica VARIO-ELMAR-S 30-90 MM F/3.5-5.6 ASPH lens

By LR admin | Published: September 17, 2012

The first zoom lens for the S-System with exceptional imaging quality and low weight 

Solms, Germany (September 17, 2012) –Leica Camera presents the first zoom lens for the Leica S medium format system with the Leica Vario-Elmar-S 30-90 mm f/3.5-5.6 ASPH. The range of focal lengths covered is equivalent to that of a 24-72 mm zoom for 35 mm format, providing S-System users access to a lens that possesses the flexibility to cover the majority of photographic needs and simultaneously delivering the outstanding performance of prime lenses. Photographers can now avoid time-consuming lens changes in many areas of photography, from landscape to portrait. The lens provides the opportunity to concentrate more on subjects when time is a critical factor.

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The new Leica TS-APO-ELMAR-S 120mm f/5.6 ASPH tilt-shift lens

By LR admin | Published: September 17, 2012

Enables control of perspectives while maintaining the highest possible imaging quality and optimum handling 

Solms, Germany (September 17, 2012) –Leica Camera presents the Leica TS-APO-Elmar-S 120 mm f/5.6 ASPH., the first fully-adjustable tilt/shift lens for the Leica S medium format system. This apochromatically corrected lens provides options for parallel shifting and tilting according to Scheimpflug and offers photographers the full range of adjustment options traditionally found in field cameras. Additionally, the new lens guarantees the greatest possible imaging quality, easy handling and universal applicability of the Leica S-System.

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