Last week I reported that Leica Camera AG took over the Norwegian company Fjorden Electra AS in the course of the development of the new Leica LUX app. You can now read the full details and the backstory in this post: “Fjorden is now part of Leica Camera“. It is interesting to note that Fjorden […]
Today Leica announced that it had acquired the smartphone photography startup Fjorden Electra AS and introduced a new smartphone app called “Leica LUX” that can simulate the “Leica look” of different lenses: “With Leica LUX, users can experiment with well-known Leica lenses without having to physically take a camera in their hands. In ‘Aperture-Mode’, iPhone […]
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