Leica Camera announced new "Leica branded" soft release buttons and 32GB SD memory cards. The soft release buttons are with a painted brass finish and come in four different designs and two sizes (12mm and 8mm). They can also be worn as pins on jackets (see the attached pictured at the bottom of this post). Only 1,000 of those buttons will be produced.
The 32GB Leica SD class 10 memory card offers 17 MB/s write and 24 MB/s read speed (also limited to 1,000 pieces).
Match Technical also recently released their new 'O' series soft releases.