Leica responds to S2 price criticism

Leica Camera’s Vice President of Marketing Christian Erhardt talked to PDN Gear Guide:

“People always forget when looking at the camera the fact that it’s actually a medium format solution with a sensor that is 56% larger than a full-frame 35mm digital SLR, many people have been comparing it to SLR cameras and there are certain features (on the S2) that just cannot be compared to a DSLR.”

He went further to comment on the Leica S2 AF system:

“Speed was a primary concern when we designed this product,” he said. “We believe we will have the fastest autofocus in the medium format category, the fastest frame rate, and the fastest image processing.”

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