Leica announces V-Lux 30 compact point and shoot camera

As promised, Leica announced a new compact camera today: the V-Lux 30 which will replace the already discontinued V-Lux 20. The camera is based on the Panasonic ZS10. The prices are as follow: Leica V-Lux 30 - $749, leather case - $140, soft leather case - $130, extra battery - $140.


The universal compact camera for carefree photography

Solms, Germany (May 26, 2011) - Leica Camera AG presents a new digital compact camera featuring a 15.1 megapixel sensor (14.1 MP effective) – the Leica V-Lux 30. In comparison to its forerunner model, the new camera has a Leica DC Vario-Elmar lens with an extended range of focal lengths and a new LCD touch screen display that guarantees fast and simple handling. Together with its numerous automatic features and manual setting options, this makes the Leica V-Lux 30 a compact and universal camera for the whole family. Additionally, its integrated GPS function and video recording in 1080i-AVCHD Full HD make it the ideal companion for all life’s moments from the family vacation to the backyard barbeque.

The Leica DC Vario-Elmar 4.3 - 68.8 mm f/3.3-5.9 ASPH. 16x zoom lens has an extended range of focal lengths equivalent to 24 to 384 mm in 35-mm format. Thanks to this high performance lens, the Leica V-Lux 30 delivers outstanding image quality and covers a wide range of photographic opportunities, ranging from wide-angle and macro shots to telephoto shots of distant subjects.

The newly developed 1/2.33" CMOS sensor of the Leica V-Lux 30 guarantees outstanding image quality and allows photographers to capture image sequences with the camera’s fast, continuous shooting mode. The Leica V-Lux 30 enables consecutive burst shooting at a rate of ten frames per second at a full resolution of 14.1 MP, or 60 frames per second with reduced resolution in a choice of individual aspect ratios. This allows users to reliably capture fast moving subjects - for example when shooting sports or wildlife. Its brand new 3D mode lets users take fascinating, creative images. In this mode, the camera combines two suitable shots from a sequence in a “stereo image pair” and saves them as a 3D image in MPO format.

An outstanding feature, the Leica V-Lux 30’s video recording mode offers performance comparable to that of digital camcorders. Particularly, the video mode records in efficient, 1080i-AVCHD-Full-HD format with the entire 16x zoom range available during video recording and an integrated stereo microphone with an electronic wind noise filter guarantees a crystal-clear soundtrack.

As with the complete Leica portfolio, the V-Lux 30 is characterized by timelessly elegant styling and extremely easy handling. With the new 3" LCD touch screen, many camera features can now be controlled simply by touching the screen with a fingertip. This generously dimensioned screen has a diagonal of approximately three inches and displays images in outstanding brilliance with a resolution of 460,000 pixels. This provides users with an ideal tool for reliable and precise assessment of images both during composition and after capture.

Thanks to the integrated GPS function, the camera records the geographical coordinates of the location and the local time for every shot and saves them in the Exif data of the image files. When travelling, the V-Lux 30 can also display the sightseeing highlights of the immediate neighborhood (1,000,000 so-called “Points of Interest”). Images posted on social networks, image portals and map sites such as Google Maps or Google Earth reveal exactly when and where they were shot.*

The Leica V-Lux 30 will be available from Leica dealers beginning June 2011. The camera is supplied with an extensive software package comprising Adobe® Photoshop® Elements 9 for still image processing and Adobe® Premiere® Elements 9, especially designed for video processing. There is also a choice of two different camera cases: The strong and resilient leather case and the soft leather case.

* It is possible that GPS tagging may not function in the People’s Republic of China and neighboring regions. Satellite signal reception may be impossible, depending on the location. In such cases, the positioning data may be recorded inaccurately or not at all.

Technical data                                         LEICA V-LUX 30

Lens: Leica DC Vario-Elmar 4.3 - 68.8 mm f/3.3-5.9 ASPH. (corresponds to 24 – 384 mm, 35 mm equivalent focal lengths), 12 elements 10 groups); Aspherical Lenses: 6 surfaces in 3 elements

Optical Image Stabilization: Yes


optical/digital: 16x/4x


Modes: Normal/Macro, continuous focusing (On/Off)

Metering modes: Face Detection, AF Tracking, multi points, 1 point, Spot, Touch Field

Focusing range

P / A / S / M: 50 cm (wide-angle) / 2 m (tele) - ∞

Macro / intelligent /auto / movie: 3 cm (wide-angle) / 1 m  (tele) - ∞

Sensor: 1/2.33" CMOS with 15.1MP (effective 14.1MP)

Resolution / Recording File Format

Still pictures: 16:9 format: 4320 x 2432 pixels, 3648 x 2056 pixels, 3072 x 1728 pixels, 2560 x 1440 pixels, 1920 x 1080 pixels, 640 x 360

3:2 format: 4320 x 2880 pixels, 3648 x 2432 pixels,  3072 x 2048 pixels, 2560 x 1712 pixels, 2048 x 1360 pixels, 640 x 424

4:3 format: 4320 x 3240 pixels, 3648 x 2736 pixels,  3072 x 2304 pixels, 2560 x 1920 pixels, 2048 x 1536 pixels, 640 x 480

1:1 format: 3232 x 3232 pixels, 2736 x 2736, 2304 x 2304, 1920 x 1920, 1536 x 1536, 480 x 480

Movies:  16:9 format AVCHD: 1080i: 1920 x 1080 pixels  (max. 60 min per clip) 720p: 1280 x 720 pixels (max. 60 min per clip)

Motion JPEG: 16:9 format: 1280 x 720 pixels (max. 30 min per clip)

4:3 format: 640 x 480 pixels, 320 x 240 pixels  (max. 30 min per clip)

3D: 16:9 format: 1920 x 1080 (MPO format)

Exposure control

Exposure modes: Program mode (P), Aperture priority (A), Shutter Speed priority (S), Manual Setting (M)

Exposure compensation: Increments: 1/3 EV steps, setting range: ±2 EV

Scene modes: Portrait, Soft Skin, Transform, Self Portrait, Scenery, Panorama Assist, Sports, Night Portrait, Night Scenery, Handheld Night Shot, Food, Party, Candle Light, Baby1, Baby2, Pet, Sunset, High Sens., High-Speed-Burst, Flash Burst, Starry Sky, Fireworks, Beach, Snow, Aerial Photo, Pin Hole, Film Grain, Photo Frame, High Speed Movie

Metering modes: Multi-field / Centre weighted / Spot

White balance: Auto / Daylight / Cloudy / Shade / Halogen / Manual setting

Sensitivity: Auto/iISO 100, 200, 400, 800, 1600

Shutter speeds: 60s-1/4000s, (Starry Sky mode: 15s/30s/60s)

Continuous shooting mode: (Burst frequency: max. number of pictures / max. resolution)

2 B/s: max. number 100 / 14 MP max. resolution

5 B/s: max. number 100 / 14 MP max. resolution

10 B/s: max. number 15 / 14 MP max. resolution

40 B/s: max. number 50 / 5 MP max. resolution

60 B/s: max. number 60 / 3.5 MP max. resolution


Modes: AUTO, AUTO with pre-flash (to reduce red-eye effect), AUTO with slower shutter speeds and pre-flash, On, Off

Range: 60 cm – 5.0 m [W/ISO Auto],

1.0 -2.8 m [Tele/ISO Auto]

Self-Timer: 2/10 s delay

Monitor: 3.0” TFT-LCD, approx. 460,800 pixels, Touch screen functionality

Microphone/Speaker: Stereo/mono

Recording media

Internal memory: approx. 18 MB

Memory cards:

SD: 8 MB – 2 GB

SDHC: 4 GB – 32 GB

SDXC: 48 GB – 64 GB


HDMI:  Mini-HDMI cable (type C)

AV OUT/DIGITAL: Digital: USB 2.0 (High Speed)

Dedicated jack (8-pin): Analogue Video/Audio: NTSC/PAL Composite (switchable in menu), Audio-line-out (mono)

GPS: Geodetic Data System: WGS84

Database: 1 Mio. Points of Interest

Operating temperature/

Humidity: 0-40°C / 10-80%

Battery (Lithium/Ion): BP-DC7

Voltage/capacity: 3.6 V / 895 mAh (260 pictures according to CIPA standards)

Dimensions (WxHxD): 104.9 x 57.6 x 33.4 mm / 4.13 x 2.27 x 1.31 in

Weight: 219 g / 7.72 oz (with memory card & battery)

PictBridge: Yes

Scope of delivery: Camera, Battery charger (Leica BC-DC7), Lithium-Ion Battery (Leica BP-DC7), Carrying strap, AV cable, USB cable, Software DVDs, CD with long instructions (PDF), Printed short instruction manuals, Touch Pen

Software: Adobe® Photoshop® Elements 9,

Adobe® Premiere® Elements 9

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  • James

    $140 for a battery….WHY

  • Dan

    That’s Leica for you. Any sample photos I wonder.

  • Ole

    Hmm. I had hopes for an X2 or an M10

  • padlockd

    Buying a P&S Leica is like buying a Ferrari with a Ford Focus engine, IMHO. If I were to get a Leica I’d go for the real deal.

    • peter drijver

      Or a Toyota IQ with an Aston Martin badge for the price of two IQ’s

  • Darius

    Sounds like a evolution but iq-wise a big stap back. Even at base iso worse due the suuuperzooom and thanks to the megapixelrace you shouldn even think about shooting at iso 400. Panasonic is going to the wrong direction and leica says yes to it and gives it a red dot. Congratulations!

  • I sincerely would like to understand Leica’s point and shoot strategy. The company continually introduces cameras made by Panasonic after Panasonic has introduced Lumix versions with precisely the same look, features and specs for half the price. Take, for example, Leica’s V-LUX 30 due next month. The Panasonic Lumix dmc-zs10 appears to be precisely the same camera at half the price. Look … Leica is a very special brand that has defined the best quality in photography for decades. Why, then, does the company persist in a line of point and shoot cameras made by Panasonic. Can anyone enlighten me?

    • David, in the case of the Leica D-Lux 5 vs. Panasonic LX 5 there are some differences in the firmware:


      Not sure if this is the case with the lower models. Usually Leica also includes some Adobe software and longer warranty.

    • Nobody Special

      You aren’t the only one. It started some years ago when film was still ahead of digital and Leica still supported two traditonal camera systems; the M and the R.

      It was a way to give people some Leica glass and legend in a small affordable package. I have a couple of the film compacts and I really like them. But I have a hard time spending the $$$ dollars needed now for the digital compacts they offer – especillay when they are so obviously rebadged Pana’s, albeit with some software changes.

      I, at this point in time prefer to believe that when Leica’s new owner decided to vault the R system for the ridiculously expensive S2, they took a fundamental change of direction into a ‘specialty realm’ as the M IS a specialty type of camera in the market and the R was always the ‘market-common’ product. There are thousands more professionals who will never buy an S2 than will buy it.

      That pretty much leaves the PanaLeicas to show Leica in the market. Even the X1, while being more ‘viability/availibility’, pales in useability to a Nikon 7000, and I’m not saying the 7000 takes better images. They need other product – maybe it will come – maybe. Another, ‘new’ M camera is not what they need.

    • James

      V-Lux 30 Battery $140…Z10 Battery $22.42.

  • I’ve actually read that Leica has its own more stringent process for selecting sensors and optics for their Panasonic rebrands. Basically, if you buy a Leica version you are less likely to get a unit with any defects.

    • zd

      Panasonic is more widely sold. You can easily find a retailer with a generous return policy, thus negating Leica’s supposedly defect-free advantage.

  • Tom

    There is another point of view: the v-lux 30 costs $400 more than the ZS10. It looks better. On a car or with furniture you pay that kind of money for different paint or fabric or wheels or wood accents. Heck, you can pay a lot more for look and feel. Why not with a camera?

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